I'll pass on the long sales pitch here...you can read the letter below. Here's the deal - if you are a part of any process where you are creating custom content for clients or for yourself, you should attend this event on June 17th in NYC.
That's it...now, I'll admit, I easily crack myself up, but I laughed a few times at this email.
**********
June 1, 2009
Hi [Insert Your Name Here]:
I was so rushed (at the Nashville airport a few weeks back) to get out the last email on the 2009 Custom Media Day, I forgot to mention quite a few things.
First, this is not an event where you should
come alone to (sorry). You should be bringing your salespeople, your
project managers, your production staff, your design team, etc. The Custom Media Day (June 17th in NYC)
will be one of those workshops where you can open your staff to the
possibilities that exist in custom media today. Share the love!
Second, at the CPC Conference in March, I heard
from so many of you that wanted more on digital magazines. Sure,
social media is great, but your customers were asking about digital
mags. You ask, you receive. The combined expertise of two of the
leading players, Nxtbook and Texterity, will be on hand to show you how
to drive revenues for yourselves and cost savings for your clients (AT
THE SAME TIME). Don't miss this magic act!
Third, you'll get a little taste of everything
custom, especially on the b-to-b side...print, online, video, search,
social media, integration...it will all be covered. And, we'll leave
plenty of time to get your questions answered from the experts.
And one more thing, did you check out the talent that we'll have in store for you?
First rate all the way...and you won't hear about "pie in the sky"
theories that 'may' work. You'll here about strategies and tactics you
can implement now to grow your business and improve your products.
Now, I know what you are thinking, there can't be any more can there Joe?
Oh...but there can my friend. We'll wrap up the
day with a special report from the Custom Publishing Council Roper
Research. You'll be able to hear the insights in the study, and how
you can use this information to sell more custom.
P.S. Andrew and I have some cool strategies
lined up for you during the social media session. These will be sure to
get your customer's attention. Sign up now!
P.S.S The Custom Publishing Council is planning
a dinner the night before the event. If you are interested, let me
know and I'll send you the details.
P.S.S.S If you actually read this entire email, you are awesome. The first person to send me their custom media day confirmation gets a complimentary copy of the NEW AND IMPROVED Get Content Get Customers.
Big thanks to my good friend Susan Friedmann, CSP for having me as a guest on her radio talk show, Riches in Niches, this week. As you'll hear, Susan is a real pro and we had a great time chatting about the subject of attracting and retaining customers with content marketing.
Susan's radio audience is mostly small business marketers, so we talked specifically about what small, smart companies can do to become trusted advisers for their customers (and turn prospects into buyers).
Wanted to send out this final reminder on the early bird savings for Social Media Success Summit 2009. If you are interesting in the best of social media learning, today's the day!
Social Media Success Summit 2009 is the first major online event dedicated to helping businesses succeed with social media marketing. OVER 500 of your peers have already signed up.
Simply one of the best lineups I've seen anywhere.
Presenters include bestselling authors and social media marketing experts such as Gary Vaynerchuk (Wine Library TV), Darren Rowse (Problogger), Mari Smith (Facebook guru), Jason Alba (wrote the book on LinkedIn), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Chris Garrett (Authority Blogger) and Denise Wakeman (BlogSquad).
Here are some of the sessions:
* How to Create a Mega-Following and Mega-Sales With Social Media Marketing * Building a Loyal Facebook Following for Increased Profits * How to Grow and Engage an Audience on Twitter * Using the Power and Reach of LinkedIn to Grow Your Business * How to Productively Engage in Social Media Marketing * Five Reasons You Need to Be on Twitter (and Tools to Help You Manage) * Social Media Start Up: 3 Key Tools to Build Your Social Media Marketing Plan * How to Attract Tens of Thousands of People in Mere Days * Using Social Bookmarking for Improved Traffic, Links and Visibility
For you regular reader of the Junta42 blog, you'll know I don't promote many conferences. Well, here is the exception.
The 2009 Custom Content Conference is one you can't afford to miss if you are trying to figure out how to leverage custom content as part of your overall marketing or publishing strategy.
This year's conference (March 22 - 24) revolves around the theme "The Future of Branded Content" - and the Custom Publishing Council (who is organizing the event) has the speakers to prove it.
Here are the reasons why this is a must attend event:
The Speakers: Best-selling author and marketing guru David Meerman Scott is frankly a must see. Sam Sebastian of Google will give you the insights as to how Google sees the role of custom content for both marketers and publishers. Add to that Chris Overholt of the Miami Dolphins and Kate Thorp, CEO of Real Girls Network (among many others), and you won't be disappointed.
The Venue: South Beach (Trump International) in March sounds good to me, especially as Cleveland is buried in 50 inches of snow.
The Price: $695 for an event like this is a steal (even in a recession). Be sure to register before February 20th to get this price.
The Networking: Talk with some of the leading marketing and publishing minds in North America (by the way, I'll be there as well).
The Learning: Take home clear tactics and strategies you can use now to transform your marketing or publishing operation.
Disclaimer - I am a Custom Publishing Council board member, and Junta42 is a sponsor for this event, but don't let that fool you. I'd be going to this conference anyway (in a heartbeat).
One final important note - Don't be fooled, this event is for both marketers and publishers. If the new marketing reality has taught us anything, we are all media companies. We all need to understand how to create and distribute valuable, relevant and compelling content. If you aren't sure, contact me personally and I'll talk you into it.
I asked Scott if he could offer the Junta42 community a discount, and he was happy to oblige.
Save $400 when you register by telephone using discount code Junta42, no later than January 17,
2009. Call Shari Spraker at Duo Consulting at +1 312.529.3000.
Here are some of the reasons why attending may be worthwhile for you:
There are 12 inches of snow on the ground here in Cleveland. I'm under the assumption that the weather will be much better in Tampa Bay.
You'll learn about the social media landscape and how social networking tools,
techniques, and tactics are changing web marketing strategy.
You get to hear me speak (Yay!).
Hear from content professionals who are leveraging social media tools
and user generated content to extend their marketing reach.
Learn how popular Web 2.0 tools like LinkedIn, Twitter, YouTube, and
SlideShare are being used by web marketing pros to reach new audiences
and generate buzz.
Discover how web content managers are incorporating social media into their web content management initiatives
I spoke at the Web Content 2008 event in Chicago and the attendees were raving about the program. So, if you can, give it a try.
Other Joe Pulizzi Events Just in case you'd like to stalk me around the country, check out a few of these other upcoming public events I'll be presenting at...
More and more organizations are starting to feature educational sessions around content marketing and custom publishing. Better yet, there's something for all disciplines.
Here are a few of my upcoming events...something for everyone.
Need the basics? Trying to understand how companies are executing on the content strategy process? If so, this one's for you. I'll be presenting this Tech Briefs webinar with friends and colleagues Paul Dunay (Buzz Marketing for Tech) and Rohit Bhargava (The Influential Marketing Blog).
Here's the Overview: Custom Media has been around for centuries, but marketers are just now taking advantage of this high-growth strategy. As traditional marketing continues to crack, smart marketers are creating compelling and relevant content for their customers that is leading to sales growth and customer loyalty. There is also no better way to reach prospects via the web than with the creation of valuable content.
MarketingProfs webinar that I'll be detailing for over an hour on why trust is more important than ever and how relevant content engenders trust. Less high-level and more of what you need to do right now to make this happen as a marketer.
You will learn:
Six reasons why content marketing is essential to your overall marketing strategy.
Using the B.E.S.T. methodology as a litmus test for your content efforts.
Setting up "listening posts" to find out who's talking about your brand and what to do about it.
How to execute the content plan.
What small and leading brands are doing to leverage content to grow their businesses.
Next steps: What you must do now in analyzing and executing your content plan.
Harry McCracken (former editor-in-chief of PC World and creator of Technologizer) and I will be discussing how journalists and editors can use their content to create and promote their own brands (instead of always creating content for others).
Learn how to:
develop an effective marketing strategy to promote your content;
identify and participate in online conversations that can help draw audiences to your work;
use social networking Web sites to reach out to online communities who are likely to value your expertise;
Are you a traditional or niche publisher trying to figure out how to sustain and grow revenue from your custom publishing operations? If so, this presentation is for you.
Here's the overview: Everybody is struggling with custom publishing and many
traditional publishers don't know where to begin. Content
creation is the single most important marketing initiative for
your advertisers -- help them (and build your bottom line)
with custom publishing. Learn custom from the ground up:
How to set up a partial service model; how to meet advertiser
expectations; how to price; how to sell; how to implement.
Joe Pulizzi is going to change your publishing life forever!!!
Please support these organizations that are evangelizing our content marketing efforts.
I have the honor of co-presenting on an upcoming webinar entitled: "Right Content. Right Response. How to create content that brings traffic, fosters engagement and boosts conversion." My esteemed co-panelists are Brian Massey, author of the Customer Chaos Blog, and Joel Granoff, founder of BeGreeted and resident webcast expert.
Just for attending the event on August 26th at 12pm EDT you'll receive two pretty cool freebies. Register now ... and you will receive the top line report, "B2B Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media" a
Research Insights publication by the very smart folks at
MarketingProfs, as well as my new book, Get Content. Get Customers.
On Friday, August 15th 100 golfers came out to Fowler's Mill Golf Course in Chesterland, Ohio to support a great cause (and have a great time doing it). We had a perfect day for golf, and the best part is that all the event proceeds went to benefit the Easter Seals Northern Ohio speech therapy and autism program for children and adults.
This was our second annual event. In 2007, we raised $7,500. This year, we will near $11,000 in net proceeds to this important Easter Seals program. This is a 32% increase in proceeds over last year. We couldn't have done this without great support both locally and nationally.
Most people
do not know this, but the Easter Seals is the largest provider of Autism
Services in the country. The net proceeds of the event go directly to those
children who need specialized speech therapy treatment, but are challenged
financially to get the proper support.
While there
is no known cause or cure, nor one single effective treatment, autism is
treatable. People with autism, at any age, are capable of making significant
progress through personalized interventions and therapy; and can and do lead
meaningful lives. That’s where Easter Seals comes in. Getting the right support
at the earliest stage in life can help a child gain the skills he or she needs
to be successful.
Those of you
who know me know that autism is very personal to me, as it is to many of the
people who participated in the Junta42 Golf for Autism event. I continue to be
overwhelmed by the support we have received for this great cause, and am
thankful to those that believe in this fight.
We Couldn't Have Done it without Our Sponsors
Along with the 100 participants, we had nearly 70 corporations and
individuals donate to the cause. All of them have made a significant
impact into helping those dealing with autism become more successful.
Here is a list of our supporters:
And finally, a special thanks to everyone on the Junta42 GFA Committee
that really made this possible. First and foremost to my wife, Pam
Pulizzi, who ran a flawless show during the event. To Mike and
Lynne Pistillo, and the entire Pistillo family, for their fundraising
efforts throughout the campaign. To the volunteers: Missy Pistillo,
Angela Vannucci, Lisa Francisco, Laurel and Jim Clarke, Jeanne Foley and Ben and Don from Ka, Inc. Also a big thanks to Laura and Sandy Kozelka for watching the kids during the event. And
finally, to Melissa Kocher and Sheila Dunn from Easter Seals Northern Ohio, and to Alex and the entire Richardson family for being our special guests at our event.
Recent Comments