This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. Since our first back in January of 2008, Brian Solis has finished in the Top 10 five times, including a second, fourth and fifth place. This time the popular author, speaker and social media blogger earned a clear first place. Congratulations Brian.
We started with reviewing 81 content marketing related blogs in 2007. Today's Top 42 contains nearly 400 blogs. For those interested, here's how we judge the Top 42. Special thanks to our lead researcher, Janet Robbins, who goes through each one of these blogs individually every quarter.
The 4th Annual Junta42 Golf for Autism on August 16th at the beautiful Acacia Country Club was indeed special this year.
Yes, we had more golfers this year. Yes, we had more sponsors this year. To date, we've raised almost $50,000 to support the Easter Seals Northern Ohio autism services (setting a record this year). So many people to thank. So many (see below).
But without a doubt, Joshua stole the show. This year, Joshua told his story. The video says it all. Transcript is below.
My name is Joshua Pulizzi and I am eight years old, almost nine. Thanks for coming to the Junta42 Golf for Autism. My mom and dad realized that when I was 18 months old that I was doing things a little different than the other kids. At age two I was diagnosed with autism. I had to receive speech therapy in order to talk. I had to have lots of people come to my house to help me learn to play. I also had someone to help me strengthen my muscles and help me not flap my hands so much.
Now I am going into the third grade at St. Mark's School. I LOVE LEGOs and playing with my brother Adam. I want to be a master builder for LEGO or an engineer when I grow up. Thank you again for being here, and helping other kids with autism. If they get lots of help like I did when they are little, their chances of success are awesome.
Special thanks to Todd Sheppard for the video.
If you would like to be a part of this effort, join our Facebook Causes page here. You can also donate at that location. All proceeds go to the Easter Seals to help kids just like Joshua. You can also send donations directly to:
Special thanks to our major sponsors this year: GIE Media, Petco, Cleveland Steel Container and Foster Printing Service. Our hole sponsors: North American Publishing, PR 20/20, T3 Publishing, OpenView Venture Partners, Interact Media, Talefoundry, SocialTract, Linn Communications, D Custom, Totem Brand Stories, Execution Matters, Ascend Integrated Media, Kevin and Lee Ann Lednik, Sue Hoffman, Mike and Michelle Pistillo and Jim and Laurel Clarke.
And a very special thanks to our volunteers: Mike and Lynne Pistillo, Joe and Pam Pulizzi, Lisa Francisco, Michelle Pistillo, Laurel Clarke, Angela Vannucci, Beth Brinton Orlando, Christy Barksdale, Christina Capadona-Schmitz, Barb Schmitz, Megan Spencer, Joe Kalinowski, Brianne Haddox - Billboard Connections (signage) and Duke Printing (programs).
And of course, a very special thank you to Joshua and Adam Pulizzi.
Junta42 is excited to announce Custom Media Day 2010 in New York on Wednesday, July 28th. This is our third annual event and we are again partnering with our good friends at American Business Media and the Custom Content Council.
Custom Media Day is a one-day event specifically designed for custom publishers, content agencies, journalists and other content providers that are looking to grow their businesses.
Highlights of the event include:
Exclusive custom media research from Junta42, MarketingProfs, ABM and the Business Marketing Association on the state of B2B custom media.
Special guest Jeannine Rossignol from Xerox will go under the hood regarding Xerox's content strategy.
Jim Hopkinson from Wired magazine will discuss opportunities for custom publishers and the changing nature of content.
Dan Blank, an expert in editorial strategy for publishers, will discuss how custom publishers can create real social media tactics that your clients are asking about.
Ian Alexander, content master at Eat Media, will detail the growing industry of online content strategy, and how custom publishers can profit from this.
A panel including experts from Adobe and Nxtbook Media talking about content on new media devices like the iPad and smartphones, and where the opportunities really are for custom publishers today.
We've made plenty of time for questions and networking as well.
Custom Media Day will be held at the Scandinavia House, 58 Park Avenue, NYC from 8am to 4pm. Junta42, CCC and ABM members can attend for $95. Regular admission is $125.
The idea of CMI is simple - while there are a lot of great blogs, books and experts out there in and around content marketing, there are still so many questions.
How do I develop a content marketing strategy?
How do I create content that my audience will find valuable?
What are the best content marketing tactics for my audience and expertise areas?
How do I best manage the content marketing process? If I decide to outsource, how do I do that?
How do I measure what's working (and what's not) to make changes?
Frankly, the questions will never stop. The answers...they will continually change.
If you are a regular reader of this blog, you know how dedicated we are at Junta42 to get consistent, relevant research to help you do your jobs better.
So, I'm again asking for your help and need five minutes of your time.
Junta42 is again putting our money where our content is...
Today we launched the $4200 in 42 Days contest where Junta42 will contribute $4200 toward a brand's content marketing effort.
Simply put, it works like this. From now until 4/2/2010 any project submitted through the Junta42 system will be eligible for the $4200. All you have to do is sign up to the Junta42 content marketing matching service and select one of our expert, pre-qualified vendors. That's it.
Michael Stelzner is putting on another one of his fantastic online summits. This time it is the White Paper Success Summit 2010, billed as the “largest online event dedicated to helping you successfully market your business with white papers.”
Now you have the exclusive chance to win two valuable seats to the event!
The line-up is an all-star cast. Join Michael Stelzner (author, Writing White Papers), Bob Bly (author, White Paper Marketing Handbook), John Jantsch (author Duct Tape Marketing), Brian J. Carroll (author, Lead Generation for the Complex Sale), Jill Konrath (author, Selling to Big Companies), Roger C. Parker (author, White Paper Design that Sells), Ardath Albee (author, eMarketing Strategies for the Complex Sale), Jonathan Kantor (author, Crafting White Paper 2.0), me and many others!
You're going to learn about great topics such as:
More Business Than You Can Handle: How to Achieve The Business Dream With A Single White Paper
7 Ways to Guarantee Your Next White Paper Is a Success
Generating More Leads and Sales with Free White Papers
Launching White Papers Like Products: 7 Steps to Boosting White Paper Performance (A Case Study)
Proven Techniques for Using White Papers for the Complex Sale
Partnering for Leads: Getting Other Businesses to Promote Your Paper
Supercharging Your White Paper Distribution for Maximum Impact
Low-Cost Ways to Market Your White Paper
Turning White Paper Leads into Customers
Leveraging Social Media to Promote Your White Papers
This event does not require any travel (no hotel, rental car or wasted time). You simply attend sessions online and meet the experts and network with peers from the comfort of your home or office. Pretty cool, eh? :)
Here’s What You Could Win!
There are two prizes:
1. Twitter Prize: Valued at $597
One ticket to White Paper Success Summit 2010
2. Grand prize: Valued at $1,754.00!
Two tickets to White Paper Success Summit 2010 (one for you and one for a friend) PLUS
A consultation with Michael Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged (Michael will spend an hour with you, personally advising you on your white paper marketing)
A copy of the Get Content Get Customers book by me
A copy of the book Writing White Papers by Michael Stelzner
Think how your business could be boosted by this package? Just the consult with Michael is priceless; MarketingSherpa calls him "The Grandfather of White Papers!"
Enter for the Twitter Prize
Simply post a tweet on Twitter using the button included here, or simply copy and paste the below tweet message. This automatically qualifies you for an entry into the prize drawing to win a free seat at the summit. You may tweet up to 5 times between now and January 25th, 2010. The tweet must contain “#wpss10win” to qualify. We will select the winner randomly on the January 26th, 2010.
The Tweet:
Win a FREE ticket to White Paper Success Summit 2010: http://bit.ly/WPSS-Junta42 #wpss10win
How to Win the Grand Prize
To win the grand prize, write a blog post (no longer than 1,000 words) explaining why you want to win two seats to the White Paper Success Summit 2010. Have your post published by midnight January 23rd, 2010 (EST). So we are notified about your post you will need to leave a trackback to this blog post or comment with a link to your post.
Remember the grand prize includes two summit tickets, a consultation with Michael Stelzner and two awesome books, so it is well worth getting your friends on board. The more friends who enter the more chances you have of getting a seat yourself.
Already purchased a ticket? No problem. If you win, you get your money back and free access to the summit!
Good Luck!
The winners will be selected by Michael Stelzner and I, and announced right here on this blog on January 26th, 2010.
Thanks to Jim O'Hare at BioMedia for putting this nice little holiday video together for the Junta42 community. We stopped a few years ago sending paper holiday cards, so we're hoping you like this instead.
As our team reviewed the over 300 companies that have submitted their blogs for review, the phrase "content marketing" was found multiple times on almost every blog.
In 2007, I could count the usage of content marketing with my hands. Today, I need more hands.
Our seventh official release of the Junta42 Top 42 Content Marketing Blogs again featured a record number of blogs (313 to be exact, which is about 30 more than our last update, and up from the 81 original blogs in 2007).
Congratulations to Lee Odden and team from TopRank for moving back into the top spot for the second time.
Congratulations to top 42 (below). The entire list can be viewed here. For more about the Top 42 or to submit your blog, go here.
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of content matching site Junta42, is co-author of Get Content Get Customers. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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