Junta42 blog

Blog Carnival - The Best of Content Marketing #3

Here is edition #3 on the best content from the web about content marketing and custom publishing. Anything that will help you create better content for your business, in whatever form, will be included here on a regular basis. Not sure what content marketing is?  Click here for the Ultimate Definition of Content Marketing.

40 Online Marketing Methods by Hans De Keulenaer from the Web Business Marketing Blog.  He took our 42 Ways to Attract and Retain Customers to the next level. 

Kenton Newby presents a five-minute video on Automatically Finding Ideas for New Website Content.  Interesting take and service he discusses.

Kathleen Gage writes a nice piece called "Is Blogging Necessary?" on her Street Smarts Marketing blog. Most companies don't understand the opportunities that present themselves with a blog.  Kathleen reviews the basics.

Mark Riffey presents Reach out. Regularly. Or they’ll forget about you. posted at Business is Personal.

Nice post by Bud Caddell from Imagination Publishing called Web Metrics, Are You Missing the Engagement Mark?

My Creative Team presents 11 Ways to Promote Your Website.

Newt Barrett from ContentMarketingToday covers 3 More Reasons Marketers Must Become Publishers.

Content Marketers: Don't Overlook the Basics from Pete at Relevant and Valued.

And here are some recent videos to check out that relate to branded content and content marketing:

Tiger Trap from Buick
Dr. Pepper's Cherry Chocolate Rain (I can't get this song out of my head).

...and a few microsites...

Dell Star Power
BMW XPLOR
Dove's Campaign for Real Beauty

For more, check out more Microsite examples at Junta42.

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Related Articles:

• Blog Carnival - The Best of Content Marketing #2
• Blog Carnival - The Best of Content Marketing #1

 

Blog Carnival - The Best of Content Marketing #2

The best content on the web about content marketing and custom publishing. Anything that will help you create better content for your business, in whatever form, will be included here on a regular basis. Not sure what content marketing is?  Click here for the Ultimate Definition of Content Marketing.

Terry Dean presents 18 Possibilities to Build Your Unique Selling Position posted at Internet Business Coaching by Terry Dean. Some good ones in here on the use of content.

Excellent overview of podcasting from Brian Carroll at MarketingProfs - Lessons Learned from Podcasting. If you are interested in launching a podcast, this is a must read.

Excellent starter checklist by Jeremiah Owyang on what you need to consider when launching your content marketing effort...So Your a Media Company Now? A Checklist for a Corporate Media Strategy.

Online Content Speaks Volumes - a white paper from Aberdeen. Some excellent research on the use of online content.

The New Advertising Outlet: Your Life - A Nike Case Study from the NY Times. Must read for anyone interested in branded content.
 

Greg Nicholas from OM4 discusses the difference between Content Marketing and Search Marketing. Learn the difference.

Newt Barrett from ContentMarketingToday on the Seven Deadly Content Marketing Sins.

...and a few popular content marketing microsites

Epsonality from Epson
Nike Plus from Nike
The Caveman's Crib from Geico
FedEx Stories from FedEx
MasterCard's Priceless

For more, check out more Microsite examples at Junta42.

To receive more articles like this in your email, click here or get the RSS Feed.

Blog Carnival - The Best of Content Marketing

The best content on the web about content marketing and custom publishing. Anything that will help you create better content for your business, in whatever form, will be included here on a regular basis. Not sure what content marketing is?  Click here for the Ultimate Definition of Content Marketing.

David Meerman Scott, a content marketing strategist, offers this free eBook called the "New Rules of PR." It's a great starter for helping you create a press release content strategy that works. If that works for you, check out his book.

Larry Chase has built this excellent overview of content marketing, and how you can create a content marketing strategy through outbound content, video content, user-generated content, cross-platform content (print [launching a custom magazine, perhaps] and web content), and content that can get the attention of the search engines (SEO).

Newt Barrett and myself have just created a free eBook called Get Content. Get Customers. that goes through why a content marketing strategy works, and how you can create one in your organization.

Brian Clark posts this article on "Telling People What They Want to Hear." A good piece that focuses on why you need to focus on what your customer wants to hear, not on what you want to tell them.

Enterprise Networks and Servers put together this great article on Creating Killer Email...9 Steps.  If you are having trouble with your email content to your customers, this will help.

Here's a Seth Godin post on "Seven Tips to Build for Meaning." If you have or are in the process of creating content on the web, these are seven points to post up on your white board.

Great post here from Jon Reed at Reed Media about the shift from megaphone marketing to martini marketing.  Quick read, and worth it.

A Wall Street Journal piece on how small businesses can use blogs to get attention - and customers. Includes a couple good case studies.

For an overview of the different content distribution avenues available for any business, check out this post from David Anderson.

Out of content ideas for your blog or eNewsletter? Here Alexandria Brown gives you 11 ideas to chew on.

For those of you considering launching a corporate blog, here are 10 easy steps to get you up and running from the MP Daily Fix.

This Bill Taylor post on his Harvard Business Review "Game Changer" blog makes an excellent case for why you should invest in your internal marketing communications.

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