Junta42 blog

Custom Magazines - More Pages, More Frequency, More Response

Here are some interesting findings from a UK Royal Mail research study on custom magazine effectiveness (study produced with the APA and Millward Brown). Here is a link to the entire article (subscription needed).

• Average number of pages in a custom magazine is 36. When pagination is higher than average, consumers read more than half 15% more than those with less than average page counts.
• Average frequency is quarterly. When companies send custom magazines out at least five times, readership rates almost double.

Print is not dead, and probably never will be, as long as companies continue to deliver valuable, relevant and compelling content to customers that need that information. From the research above, it looks like the more good content you deliver, the more customers will engage in that content. Seems obvious, but it's good to see some numbers that back this up.

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Association of Publishing Agencies' Customer Publishing Awards 2007 Announced

The Association of Publishing Agencies (APA), the UK organization focused on custom publishing and content marketing, announced their annual winners of their customer publishing awards. The grand award (customer publishing solution of the year) went to Boots' (Britain's leading pharmacy) parenting club magazine, published by Redwood.

The APA Customer Publishing Awards are focused on effectiveness, while their Olive Awards are more focused on creativity.

Below is a listing of all the winners. Congrats to all.

Customer Publishing Solution of the Year - Parenting Club Magazine, Boots produced by Redwood.

Most Effective Automotive Title - Today, Tomorrow, Toyota produced by Sunday.

Most Effective Finance Title - Roar, Liontrust produced by Cedar Communications.

Most Effective Travel and Leisure Title - About the House, Royal Opera House produced by BBC Customer Publishing.

Most Effective Membership Title - Parenting Club Magazine, Boots produced by Redwood.

Most Effective Public Sector Title - Camouflage, British Army produced by Haymarket Network.

Most Effective Internal Communication - The Job, The Metropolitan Police produced by Seven Squared.

Most Effective Business-To-Business Title - Contact, Royal Mail produced by Redwood.

Most Effective Consumer Publication (Retail) - ASOS.com Magazine, ASOS.com produced by Seven Squared.

Most Effective Consumer Publication (Non Retail) - Sky Movies, BSkyB produced by Future Plus.

International Publication of the Year - Land Rover Onelife, Land Rover produced by Redwood.

Specialist Communication of the Year - Food 4 Thought, British Heart Foundation produced by John Brown.

Online Publishing Solution of the Year - HondaracingF1.com, Honda Racing produced by John Brown.

Launch of the Year - A Journal of Interest, Coutts produced by Seven Squared.

Integrated Marketing Solution of the Year - One Army, British Army Recruiting Group produced by Haymarket Network.

Designer of the Year - Tan Parmar, LIV, Volvo produced by Redwood.

Journalist of the Year - Claire Wrathall, High Life, British Airways produced by Cedar Communications.

Editor of the Year - Zac Assemakis, Land Rover Onelife, Land Rover produced by Redwood.