100 Social Media & Content Marketing Predictions - The eBook

Thanks to our good friends at Zmags, we now have a 75-page eBook covering over 100 social media and content marketing predictions for 2010 from the most influential marketers in the world. You can view it here without signup!

Last week we released the 100 content marketing predictions for 2010, easily our most popular post of the year.

 

Comments

[Ari Herzog]

This is neat, Joe! Thanks for putting an e-book together!

[bencurnett]

Joe, I can see why it was your most post. I found it incredibly interesting, and I'm sure I'll get plenty of use from it as a reference in 2010.

Thanks for putting it together. Brilliant.

[The Baum Group/Dr. Rae and Associates]

Nice job Joe.

Thanks for the inspiration :)

[Phil T]

The exciting thing about social media is it offers the opportunity to engage in two-way conversations with your customers. What better way to know how to best serve your customers than to hear directly from them? Social media has enabled new ways to initiate conversations, respond to feedback and maintain an active dialogue with customers.

Here are a few tips to make your social media experience both rewarding and constructive:

1. Knowledgeable. If you are going to work with social media, be involved in social media. Start your own Twitter account, Facebook page, read blogs and get engaged. That is the best way to understand the culture,tone, best practices, and protocol.

2. Be transparent. When you are communicating in social media say who you are and who you work for. Be genuine and be real.

3. Be yourself. Readers can see through marketing talk. Be passionate about what you do and let that show through your personality. Let people see you as a person, not a mouthpiece.

4. Frequently post. It’s a lot of work but don’t post to your blog then leave it for two weeks. Readers won’t have a reason to follow you on Twitter or check your blog if they can’t expect new content regularly.

5. Add value. Include tips, tricks, and insights. People’s time is precious and they need to get something out of the time they spend with you. Make listening to you worth their time.

6. Respond. Answer questions, thank people even if it’s just a few words. Make it a two way conversation.

7. Listen. Appreciate suggestions and feedback, it will make what you do even better.

8. Learn from your mistakes. Don’t be afraid to say you were wrong and be quick to make changes when you are.

9. Share. You don’t have to be 100% internally focused. Link to other blogs, videos, and news articles. Re-tweet what others have to say.

10. Have fun. If you don’t like what you are doing, others will notice it and won’t enjoy interacting with you.