This is a guest post compliments of Junta42's VP of Operations Pam Kozelka. It's all about being accessible for your customers? Today, your customers expect you to be reachable, in whatever way they want to reach you. Are you?
Every time we update the Junta42 Top 42 Content Marketing Blogs list, one of the jobs is to get the name and email for each blogger. For this go around, there are 44 new blogs to be added to the list – so there are 44 people to find and get an email address. Doesn’t sound too tough, right? I mean in this internet age with internet savvy bloggers, finding their contact information should be a cinch.
HA! Fooled you. As I write this I am only about half-way through the list and have yet to find a straight out email address for one blogger. I find connections to Twitter, Linkedin and Facebook. I even find phone numbers. I found one that was supposed to be a link to a contact form but the form wasn’t there (do they wonder why people don’t contact them???).
What if I were a prospect? What if I actually wanted to give you some direct business? If you make it so hard for me to contact you directly, I might give up and find someone more accessible. Life is way too busy for me to spend more than 3 minutes trying to figure out how to get in touch with you.
I know you will tell me that posting your email address will give you all kinds of spam, but you are smart enough to know your way around that. Want to reach me? Tell me I am wrong? Here you go pam[at]junta42.com.
And a take away - [Joe (the boss) after all likes a good takeaway or two]. How your customers, prospects and others are going to find you is key to your content strategy. This not only includes SEO, blogging and producing content that will drive people to your site (gaining credibility and trust), it also includes them actually being able to get in touch with you.
Thank you for this reminder. Need to update some pages now! --Paul
Posted by: Paul L'Acosta | November 24, 2009 at 02:25 PM