Who's Outsourcing Content? - A Junta42 Annual Report

We just delivered the Junta42 annual report email to the Junta42 content marketing vendors and I thought I would share it with the community.

As you'll see in the email, these are high-level numbers.  Over the next few weeks, we'll be putting together a "State of Content Marketing Outsourcing" (better title to come) that will take the mounds of data we have on content marketing projects and put it together in a handy report.  If there is anything specific you'd like to see, please let me know.

>>>>Start of Email

Hi John:

 

First off, I wanted to thank you for your ongoing support of Junta42. It's people like yourself that have made our little experiment a content marketing success.

 

We launched Junta42 in beta July of 2008, and officially launched the matching service in October of the same year. The entire team here at Junta42 felt it was a good time to update our expert content vendors (such as yourself) on what has happened over the past 12 months.  So, here goes (NOTE: We'll be putting a more detailed report to go out to the community in the next few weeks).

 

Project Statistics

 

Over the past 16 months we have seen:

• 455 total projects
• 204 approved projects (13 repeat customers)
• An average of 13.6 approved projects per month
• An average of 3 approved projects per week
• 685 total leads distributed to our content vendors
• 170 total certified content vendors in the Junta42 system
  

We have worked hard over the past year to approve only legitimate projects with real content budgets. Unfortunately some have not been so promising.  We are continuing to refine our approval process and are seeing major improvements in this area.

 

Types of Clients

 

We have had literally every type of client imaginable use the Junta42 service, from solopreneurs to large associations to multi-billion dollar businesses. Just to give you a feel, here are some of the brands that have used the Junta42 matching service:

• Xerox
• Home Depot
• Deluxe
• Minco
• SAE International
• Mettler-Toledo
• Euro RSCG
• US Government
• Syntel
• PKF North America
• Norandex
• Conergy
• First Midwest Bank
• Honda
• Oldcastle Architectural
• RIM (makers of Blackberry smartphones)
• Citrix Online
• WMH Tool Group
• United Methodist Communications

I'd love to say that all these projects closed, but many of these content projects were put on hold due to the economic conditions.  From our records, a good number of these projects are still in internal discussion. That said, a few of the closed projects we are able to disclose include:

• RIM (makers of Blackberry smartphones) - Email Newsletter project to Future US
• First Midwest Bank - Custom Magazine project to Imagination
• SAE International - Website project to Hanley Wood Marketing
• United Methodist Communications - Email Newsletter project to Wise Group
• Optimum Marketing Solutions - Website Content project to Spotted Wombat
  
• ACS Creative - Blogging project to Significant Info 

As we get more approvals to share closed projects, we'll be sure to pass them on.

Types of Projects

The biggest request for project type revolves around:

• Custom magazines (38 projects)
• Blogs/Social Media (23 projects)
• Websites/Microsites (22 projects)
• White Papers (17 projects)
• Email Newsletters (16 projects)
• Print Newsletters (15 projects)

The most popular content expertise areas include:

• Marketing & Media (21 projects)
• Business Services/Financials (20 projects)
  
• Internet/E-commerce (11 projects) 
• Computer Software (10 projects)
• Information Technology (10 projects)
• Healthcare/Hospitals (9 projects)
• Real Estate (7 projects)
  

Since our launch, we've delivered $11.6 million dollars in leads to our expert vendors, an average of $80,034.00 per project. Here is the breakdown of disclosed budgets (in USD):

• $10,000 - 76 projects
• $25,000 - 29 projects
• $50,000 - 11 projects
• $100,000 - 9 projects
• $250,000 - 13 projects
• $500,000 - 5 projects
• $1,000,000 - 3 projects
• Budget Undisclosed - 58 projects
  

I hope this sheds some light on how the last year has been for us.  Looking forward to helping you grow your business in 2010. If you would like to know more about how our system works, check out our How It Works page, or possibly our Vendor FAQ page.

 
Also, if you have any questions at all, please feel free to contact me at joe[at]junta42.com or my office line at 216-941-5842.
 
Thanks again, and on with the content revolution!

Joe

 

Joe Pulizzi

Founder and Chief Content Officer

Junta42

Comments

[Outsourcing Philippines]

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