Had the pleasure of giving this presentation for Virtual MENG (Marketing Executives Networking Group) yesterday on social media and content marketing.
Some key takeaways from the presentation:
- The key to social media is understanding that no one cares about you. They care about themselves. If you deliver consistent, valuable information to your customers (or followers in this case), they will care because you made it about them. Most brands get this wrong.
- That means that publishing, and developing a content strategy that revolves around your customers' informational needs, comes first. Without content, using social media as a distribution mechanism and conversation starter is pretty pointless.
- What's your secret sauce? Find the place where your customers' informational needs intersects with your niche expertise. You can build a strategy on that.
10+ Social Media Tips - Social Media Starts with a Content Strategy
View more presentations from Joe Pulizzi.
The presentation also includes loads of blogging and Twitter tips, as well as other helpful tools such as Namechk and Ping.fm.
For more on creating a content marketing strategy, get this free white paper.
Enjoy!
Great presentation - got your book - looking forward to reading it soon ... this preso motivated me to dig deeper into what you have to say ...
Best, Ian
Posted by: Ian Goldsmid | September 17, 2009 at 04:43 PM
Thanks Ian...let me know what you think of the book!
Posted by: Joe Pulizzi | September 17, 2009 at 09:42 PM
Joe, thanks for the tips on getting started in developing a strong professional internet presence. I really appreciate how you are willing to freely share tips and techniques.
Posted by: John D Crews | September 18, 2009 at 12:33 AM
Joe
As always a great preso.... And a great blog post - what excellent advice.
We should catch up!!
Posted by: Rob Rose | September 18, 2009 at 01:00 AM
Great presentation. Why do so many organisations start from the tools and work back to the content?
Posted by: Tim Lloyd | September 18, 2009 at 02:58 PM
Tim...excellent point.
Here's why.
Tools are sexy.
Content is hard.
Posted by: Joe Pulizzi | September 18, 2009 at 03:03 PM
This is a great post. I'm sharing it with all the bloggers I coach & taking notes for myself as well.
Posted by: Alison | October 07, 2009 at 01:04 PM
Content is still King. Always has been and always will be.
Posted by: Jimmy Sou | July 13, 2010 at 10:02 PM
A lot of clients only seem to want to provide recycled content for social media because of the indirect ROI. i.e. long term measurement is required
Posted by: Linda from Social Media Jazz | August 03, 2010 at 04:19 AM