Yes, A Real-Life Custom Media Event You Should Attend

Honestly, I was a little punchy a couple night ago when I sent out the email below regarding the upcoming Custom Media Day - presented by Junta42, American Business Media (ABM) and Custom Publishing Council (CPC).

I'll pass on the long sales pitch here...you can read the letter below.  Here's the deal - if you are a part of any process where you are creating custom content for clients or for yourself, you should attend this event on June 17th in NYC. 

That's it...now, I'll admit, I easily crack myself up, but I laughed a few times at this email.

**********

June 1, 2009

Hi [Insert Your Name Here]:

I was so rushed (at the Nashville airport a few weeks back) to get out the last email on the 2009 Custom Media Day, I forgot to mention quite a few things. 

 

First, this is not an event where you should come alone to (sorry). You should be bringing your salespeople, your project managers, your production staff, your design team, etc. The Custom Media Day (June 17th in NYC) will be one of those workshops where you can open your staff to the possibilities that exist in custom media today.  Share the love!

 

Second, at the CPC Conference in March, I heard from so many of you that wanted more on digital magazines.  Sure, social media is great, but your customers were asking about digital mags. You ask, you receive.  The combined expertise of two of the leading players, Nxtbook and Texterity, will be on hand to show you how to drive revenues for yourselves and cost savings for your clients (AT THE SAME TIME). Don't miss this magic act!

 

Third, you'll get a little taste of everything custom, especially on the b-to-b side...print, online, video, search, social media, integration...it will all be covered.  And, we'll leave plenty of time to get your questions answered from the experts.

 

And one more thing, did you check out the talent that we'll have in store for you? First rate all the way...and you won't hear about "pie in the sky" theories that 'may' work.  You'll here about strategies and tactics you can implement now to grow your business and improve your products.

 

 Now, I know what you are thinking, there can't be any more can there Joe?

 

Oh...but there can my friend. We'll wrap up the day with a special report from the Custom Publishing Council Roper Research.  You'll be able to hear the insights in the study, and how you can use this information to sell more custom.

 

So, make sure you sign up today.  We have to limit the audience size because of our meeting space, so be sure to sign up this week to reserve your spot.

 

Let me know if you have any questions...

 

Best,

Joe

 

P.S. Andrew and I have some cool strategies lined up for you during the social media session. These will be sure to get your customer's attention. Sign up now!

 

P.S.S The Custom Publishing Council is planning a dinner the night before the event.  If you are interested, let me know and I'll send you the details.

 

P.S.S.S If you actually read this entire email, you are awesome.  The first person to send me their custom media day confirmation gets a complimentary copy of the NEW AND IMPROVED Get Content Get Customers.

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