Big thanks to my good friend Susan Friedmann, CSP for having me as a guest on her radio talk show, Riches in Niches, this week. As you'll hear, Susan is a real pro and we had a great time chatting about the subject of attracting and retaining customers with content marketing.
Susan's radio audience is mostly small business marketers, so we talked specifically about what small, smart companies can do to become trusted advisers for their customers (and turn prospects into buyers).
In part one of the broadcast [12 minutes], we covered:
- What exactly is content marketing?
- What types of content can be effective as part of a content marketing strategy?
- Why delivering valuable information to your customers is a key to driving your business?
- What happens if you are not a writer? Can you still be a content marketer?
- Why has marketing changed so much in the past few years?
- What does it mean to put on a publisher's hat?
- Why strategy rules?
- What does it mean to set up listening posts?
In part two of the broadcast [10 minutes], we covered:
- Why consistent communication is the key?
- Start simple.
- How often should you update your website?
- How to package your information that will position you as an industry expert?
- Setting up the content calendar.
- Biggest mistakes small businesses make with content.
- Resisting the urge to "sell" too much in your content.
- Don't wait for perfection. It will never come.
Big thanks again to Susan and the folks at WS Radio for putting this together. I hope you enjoy it!
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Hi,
Nice post, especially the videos, they were excellent. Thank you so much for sharing such valuable information.
Here is the contribution from my side.
http://www.webguild.org/2009/06/capturing-the-value-of-content-marketing.php?p=p2
The article is also on content marketing and also tells us the how effective the content marketing is for B2B marketers.
Do go through it once.
Posted by: hannahhkelly | June 03, 2009 at 08:16 AM