Web Content Strategy - The Official Presentation

This is the presentation that Kristina Halvorson (CEO of Brain Traffic) and I gave at Online Marketing Summit last week.  Gretel Going provided a great overview of this presentation on the OMS Blog if you want to see more of the copy.

Just a couple of my own personal comments from talking with marketers after the presentation:

• Most marketers did not understand that they need a content strategy (but did after the presentation).
• All marketers we talked to are hungry to find out how to develop a web content strategy, and learn how to sell their executives on the need to have one.
• The concept of creating a web content strategy, or a more encompassing content strategy as part of their entire marketing organization, is a new concept for most of the marketers we talked to.
• Content within an organization is still incredibly political (Who owns the content?).
• Most marketing executives think that developing content should be the easy part ("Let's go get the content"), while in fact, it's one of the most challenging.
• Journalists, freelance writers, and PR professionals who are looking for job opportunities should be looking at how to become content strategists.  In Kristina's and my opinion, this area is the next great discipline.

Any thoughts?  I'd like to hear them...

Web Content Strategy - How to Plan for, Create and Publish Online Content for Maximum ROI

View more presentations from Joe Pulizzi. (tags: marketing strategy)

Comments

[Presentation is very helpful to me]

I agree, this trend is becoming central and important
The presentation was very helpful to me

Thanks

[Rita Lewis]

I know from my own experience trying to cull old and out of date materials that is all that my clients offer me in terms of content, that a content strategy is a difficult sell when the concept of "content" isn't well understood in corporate circles.

I changed my freelance title to "content strategist" from "content manager" because just as you state, one of the most difficult parts of putting together a web site is convincing the client that the web has different content needs than does print. I haven't had any takers yet, but I regularly request a review of what WAS on a site and what is going on a new site, before I begin a web design.

[Joe Pulizzi]

Thanks for sharing Rita. Sounds like you definitely are on the right track re: "content strategist". I suspect there will be a growing need for people like you to help marketers tell their story.

[Orange County web design]

A website that is an effective marketing tool, converts visitors and gives you a return on investment, is based on a sound content strategy.Thank you for the post.

-faith-

[Web Development Company]

On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort.Thank you for the post.

[puting]

thank for sharing, i think the content is also the king in socail web times, no content, no marketing.

[web 2.0 development company]

well done kristina, congrats; the content is the key of increasing the traffic weight of any website, getting more visitors to read & having good PR for popularity of site . . . .

[Evan]

Thank you for the post. Content is always the king...and the money is in the list :)

[slr best]

yes evan, the money is in the list but it`s more important to write quality content first... Isn`t it?