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August 03, 2008

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Comments

mlm leads

Here's my thoughts regarding on how to attract and retain customers with content using websites.
One way to ensure that your site is fulfilling customer requirement, is by monitoring activity on it in terms of what features and content attract users attention. These features would be your strengths and you can plan your strategy such as to capitalize on them by giving people more of what they want. A note of caution here though­ --- "if you focus too much on features preferred by existing clients, you may drive away potential clients for whom those particular features are not relevant." So a judicious judgment is required to maintain a balance to retain the existing customers and not to drive away the potential ones.

Chris Owen

Thanks for the link to the white paper. I'll definitely read up. I like the info I'm seeing here.

Randy Lewey

Hey Joe, I do understand that organic content is king. We need to understand this if you your business is going to stay on top...Google has changed the way you are indexed as of June 2010 to paying more attention on content more so then PPC.Everyone should learn how to do article marketing as a business strategy.

ed hardy

Thanks for the link to the white paper. I'll definitely read up. I like the info I'm seeing here.
http://www.ed-hardy.cc

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    About Joe


    • Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of content matching site Junta42, is co-author of Get Content Get Customers. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.

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