Junta42 blog

113 Expert and Best Business Quotes of All-Time

Find a content provider free and easy at Junta42 Match!

I found this listing of expert quotes in a presentation from Razorleaf's Paul Gimbel at SolidWorks World 2008. (Razorleaf is one of the leaders in engineering and manufacturing process management.)

There are some gems in here for this must print out page!  Thanks to Paul for sharing his favorite quotes of all-time.

_____________

“Luck is what happens when preparation meets opportunity.”
Seneca, Roman Philosopher

“The things we fear most in organizations – fluctuations, disturbances, imbalances – are the primary sources of creativity.”
Margaret J. Wheatley, Management Consultant

“Out there in some garage is an entrepreneur who's forging a bullet with your company's name on it.”
Gary Hamel, Business Writer

“Confidence is contagious; so is lack of confidence.”
Vince Lombardi

“Technological change is like an axe in the hands of a pathological criminal .”
Albert Einstein

“The greatest barrier to success is the fear of failure.”
Sven Goran Eriksson

“When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.”
Arthur C. Clarke, Profiles of the Future

“Greatness is won, not awarded.”
Guy Kawasaki, How To Drive Your Competition Crazy

“When you compete with a person, you only have to be as good or better than the person to win. If you compete with yourself, there is no limitation to how good you can be.”
Chu Chin-Ning

“Human salvation lies in the hands of the creatively maladjusted.”
Dr. Martin Luther King, Jr.

“Fight fair, but avoid fair fights.”
John Czepiel

“Incrementalism is innovation’s worst enemy.”
Nicholas Negroponte, MIT Media Lab

“If it ain’t broke, break it (or someone else will break it for you).”
Tom Peters

“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”
Dee Hock, Founder of Visa

“It doesn’t work to leap a twenty-foot chasm in two ten-foot jumps.”
American Proverb

“If things seem under control, you’re just not going fast enough.”
Mario Andretti

“The first problem for us all, men and women, is not to learn, but to unlearn.”
Gloria Steinem

“I am always doing that which I can not do, in order that I may learn how to do it.”
Pablo Picasso

“If you don't make mistakes, you aren't really trying.”
Coleman Hawkins, Jazz Musician

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”
Charles Darwin

“Patience, persistence and perspiration make an unbeatable combination for success.”
Napoleon Hill, Author

“The word ‘Genius’ isn’t applicable in football. A genius is a guy like Norman Einstein.”
Joe Theisman

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
Thomas Edison

“You do not lead by hitting people over the head – that’s assault, not leadership.”
Dwight D. Eisenhower

“With ISO 9000 you can still have terrible processes and products. You can certify a manufacturer that makes life jackets out of concrete…”
Richard Buetow, Motorola

“Age is an issue of mind over matter. If you don't mind, it doesn't matter.”
Mark Twain

“They say that time changes things, but you actually have to change them yourself.”
Andy Warhol

“Experience tells you what to do; confidence allows you to do it.”
Stan Smith

“Change is inevitable, except from vending machines.”
Unknown

“Dictionary is the only place that success comes before work.”
Vince Lombardi

“There is nothing so useless as doing efficiently that which should not be done at all.”
Peter Drucker

“Great ideas often receive violent opposition from mediocre minds.”
Albert Einstein

“Not doing more than the average is what keeps the average down.”
William Lyon Phelps, American Author

“There’s something inherently funny about self-reference.”
Dr. Steven Gimbel, Philosopher, Author

“We are all faced with a series of great opportunities brilliantly disguised as impossible situations.”
Charles R. Swindoll, American Writer

“If you concede the obvious you’re conceding nothing, but you gain back credibility. That’s a trade you should make every time.”
Mark Katz, former Clinton Humor Speech Writer

“Some problems are so complex that you have to be highly intelligent and well informed just to be undecided about them.”
Laurence J. Peter

“I am a man of fixed and unbending principles, the first of which is to be flexible at all times.”

Everett Dirksen

“Two things are infinite: the universe and human stupidity; and I’m not sure about the universe.”
Albert Einstein

“I cannot give you the formula for success, but I can give you the formula for failure, which is: Try to please everybody.”
Herbert B. Swope, American Journalist

“Reengineering cannot be entrusted to the semi-competent, the hangers-on with nothing better to do. “
Michael Hammer & James Champy, Reengineering The Corporation

“If you have always done it that way, it is probably wrong.”
Charles Kettering, Engineer

“Genius may have its limitations, but stupidity is not thus handicapped.”
Elbert Hubbard, American Philosopher

“It is impossible for a man to learn what he thinks he already knows.”
Epictetus

“Leadership is the art of mobilizing others to want to struggle for shared aspirations.”
Jim Kouzes & Barry Posner, The Leadership Challenge

“The best way to predict the future is to invent it.”
Alan Kay, father of the personal computer

“A leader is a person you will follow to a place you wouldn’t go by yourself.”
Joel Barker, Future Edge

“If you’re not confused, you’re not paying attention.”
Tom Peters

“That which is measured improves.”
Old Business Adage

“The customer is a rear-view mirror, not a guide to the future.”
George Colony, Forrester Research

“When cost is number one in importance, you’ve already lost.”
Jim Rembach, Six Sigma Consultant

“Failures are divided into two classes – those who thought and never did, and those who did and never thought.”
John Charles Salak

“All work is creative work if done by a thinking mind”
Ayn Rand, From Atlas Shrugged

“’Tis better to be silent and be thought a fool, than to speak and remove all doubt.”
Attributed to Abraham Lincoln

“In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
Eric Hoffer, American Social Philosopher

“Without customers, you don't have a business. You have a hobby.”
Don Peppers & Martha Rogers, Return on Customer

“Realism is just another name for yesterday's thinking.”
Robert Kriegel, Sacred Cows Make The Best Burgers

“Judge a man by his questions, not by his answers.”
Voltaire

“The higher you go in a company, the less oxygen there is, so supporting intelligent life becomes difficult.” Guy Kawasaki, Rules for Revolutionaries

“To improve is to change; to be perfect is to change often.”
Winston Churchill

“That wasn’t flying. That was falling with style.”
Woody, A Toy Story

“People get into a rhythm that makes them resistant to change. To understand the mind-set, try switching hands when you brush your teeth in the morning.”
Gary Gesme, Deere & Co.

“Whom the gods wish to destroy they send 40 years of success.”
Ancient Proverb

“The minute you’re satisfied with where you are, you aren’t there anymore.”
Tony Gwynn, Hall of Fame Baseball player

“Without caring there can be no quality.”
Joel Barker, Future Edge

“It isn’t uncommon for managers at senior levels of large organizations to be so out of touch with customer or production reality that they don’t know just how broken some of their business processes are.”
Michael Hammer & James Champy, Reengineering The Corporation

“Hanging a sign on a cow that says ‘I am a horse’ does not make it a horse.”
Unknown

“Customers, I realized, don’t care about functions or specific activities that occur within our organization. The end game is whether they are getting the right product at the right time at a competitive price.”
Max Guinn, Deere & Co.

“Some people make things happen, some watch things happen, while others wonder what has happened.”
Proverb

“You can celebrate accomplishments, but after a while, you need to start celebrating the speed at which you’re traveling instead of the destination you’ve reached.”
Max Guinn, Deere & Co.

“If all you have is a hammer in the toolbox, everything looks like a nail.”
Bernard Baruch, Financial Genius

“There are two types of people in the world, those who say ‘there are two types of people in the world’ and those who don’t.”
Gloria Steinham

“New opinions are always suspected, and usually opposed, without any other reason but because they are not already common.”
John Locke

“The best presenters have conversations with their audiences.”
Robert Bly
Become a Recognized Authority in Your Field in 60 Days or Less!

“Speed is useful only if you are running in the right direction.”
Joel Barker
Future Edge

“Those who say it cannot be done should get out of the way of those who are doing it.”
Anonymous

“Successful organizations make habits of things others don’t like to do, or don’t find time to do.”
Don House

“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.”
Joseph Pulitzer, Editor

“The best way to make your dreams come true is to wake up.”
Paul Valery, Poet

“Individuals and organizations that are good react quickly to change. Individuals and organizations that are great create change.”
Robert Kriegel, Sacred Cows Make The Best Burgers

“The only muscle that you’ve got is in between your ears.”
Ned’s Atomic Dustbin

“The only thing certain about any negotiation is that it will lead to another negotiation .”
Leigh Steinberg, Sports Agent

“How fast you are moving is more important than where you are.”
Guy Kawasaki, Rules for Revolutionaries

“One never notices what has been done; one can only see what remains to be done.”
Marie Curie
Nobel Prize Winning Physicist

“The quickest way to kill the human spirit is to ask someone to do mediocre work.”
Ayn Rand

“If I had nine hours to chop down a tree, I’d spend the first six sharpening my ax.”
Abraham Lincoln

“No great artist ever sees things as they really are. If he did he would cease to be an artist.”
Oscar Wilde, Poet

“If you want to make an apple pie from scratch, you must first create the universe.”
Dr. Carl Sagan, Astronomer

“You can’t blame the pen or the paper if you write a lousy essay, right?”
Laura Bergells, Presentation Consultant

“No one really listens to anyone else, and if you try it for a while you'll see why.”
Mignon McLaughlin, US Journalist (1913-1983)

“You can't depend on your eyes when your imagination is out of focus.”
Mark Twain

“If the facts don’t fit the theory, change the facts.”
Albert Einstein

“Expect the best. Prepare for the worst. Capitalize on what comes.”
Zig Ziglar

“A fanatic is one who can’t change his mind and won’t change the subject.”
Sir Winston Churchill

“The only certain thing about a forecast is that it will be wrong.”
From Lean Thinking (Womack and Jones)

“Change your thoughts and you change your world.”
Norman Vincent Peale

“Without [taking a process perspective of business], business improvement efforts amount to rearranging deck chairs on the Titanic.”
Michael Hammer & James Champy, Reengineering The Corporation

“They always say time changes things, but you actually have to change them yourself.”
Andy Warhol

“A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it.”
Frank Herbert in Dune

“Uncertainty will always be part of the taking charge process.”
Harold Geneen

“You can’t improve anything if you can’t define it.”
Max Guinn, Deere & Co.

“If you can't describe what you are doing as a process, you don't know what you're doing.”
W. Edwards Deming

“The human race has only one really effective weapon and that is laughter.”
Mark Twain

“People are the gatekeepers of change.”
Robert Kriegel, Sacred Cows Make The Best Burgers

“The true delight is in the finding out rather than in the knowing.”
Isaac Asimov

“There is a theory that paradigms break through on the fringe of your business before they reach the center.”
Gary Gesme, Deere & Co.

“I am a man of fixed and unbending principles, the first of which is to be flexible at all times.”
Senator Everett Dirksen

“An organization becomes bewildered rather than energized when it’s asked to do too much at once.”
Michael Hammer & James Champy, Reengineering The Corporation

“A good design is not a democratic consensus.”
Edward de Bono, Six Action Shoes

“To succeed, or even just to survive, businesses need to be able to change in ways, and at times, determined by business drivers, not by their IT systems.”
Tony Morgan, Business Rules and Information Systems: Aligning IT with Business Goals

"Everything will be okay in the end. If it's not okay, it's not the end."
Anonymous

#113 – my personal favorite: “If you try to do something and fail, you are vastly better off than if you had tried nothing and succeeded.”
The Back of a Sugar Packet

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Custom Publishing-Branded Content Matchmaking Site Junta42 Match Opens for Business

I'm excited to announce the formal launch of Junta42 Match for marketing and association professionals everywhere.

Junta42 Match is a free online service for businesses who are looking for custom publishing, post-advertising agencies and other content providers that match their specific content marketing project needs. After spending the last few months recruiting publishers, the site is now open to marketers looking for vendors to produce their custom magazines, newsletters, video projects, white papers, webcasts and in-person content events.

We've been working on the concept of Junta42 Match for well over a year now. We believe this fills a very important void in helping businesses find expert content providers.

Personally, I've been on both sides of the equation...a content provider offering custom publishing and branded content services with Penton Media, Inc., as well as on the marketing side (with various companies) continually seeking out the best vendors for targeted content projects.

Why Isn't it Easy to Find Qualified Publishers/Content Providers?

Over the past decade, the process of finding a qualified publisher/content provider has hardly evolved, even with the onset of Google and other search engines. And, as more businesses begin to understand that they NEED valuable and compelling content to grow, the demand for these services is higher than ever (now a $56 billion dollar industry).

Yet, marketing professionals still struggle finding the best possible content providers. Marketers rely on search engines (30%), referrals (28%) and industry web sites (13%) to find qualified custom publishers and content agencies to produce their content projects (see research here). And still, in talking with marketing executives around the country, the process takes weeks and even months (or more) to create a short-list of qualified providers (and even then, they aren't confident they have the right list of vendors). Shotgun RFPs have cluttered up the system as well, so much so that many publishers and agencies don't even respond to RFPs anymore.

What's the Difference with Junta42 Match?

Junta42 Match takes this "short-list" process from weeks/months to just a few minutes. All a marketer has to do is complete a brief online survey (free), define their content, project and audience needs, and we'll match them up with the best providers.  Once the survey is complete, the marketing executive gets three options: Perfect Match (they want to talk to the best match only), Best Matches (they want to talk to three-to-five providers that meet their needs), or You Match (they want to see the publisher profiles and choose for themselves).

I know we haven't perfected the system by any means, so we are relying on our community to help shape this service to truly help businesses create the best content possible to drive their businesses (and have a little fun along the way).

We Are Taking All Feedback

If you have any feedback on how we can make this a better service, please don't hesitate to shoot me a note, either on this blog or personally at joe[at]junta42.com.

Thanks...and long live the content marketing revolution.

Related Articles:

• 27 Days and 100 Publishers - 5 Startup Tips and Lessons
• Junta42 Announces New Top 42 Blogs List
• New Research: Business Marketers Spend Big on Custom Media
• Junta42 Match Launches to Publishers

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You Want Content Best Practices? Then Don't Miss This Event

Business marketers understand that creating relevant, valuable and compelling content is essential for their marketing efforts. That said, most still struggle with exactly how to do it, and how to walk the fine line between what is perceived as educational and what is pure marketing spin.

Well, that's exactly why we've put together the "B2B Leaders in Content" breakfast in association with American Business Media.  The breakfast panel in NYC on July 16th will include four cutting-edge marketers that will cover executing content programs from traditional print, to online content to social media.  Here's the panel (I'm moderating):

• Paul Dunay, Global Director of Integrated Marketing, BearingPoint
• Lynne Esparo, Senior Director of Corporate Marketing, Nuance Communications
• Cat Moriarty, Editor of Deliver Magazine, US Postal Service
• Martha Peterson, Managing Partner, Mediaedge:CIA

Here's the key...most marketers know that to succeed in marketing today, you must be part of the conversation. Unfortunately, you won't be part of that conversation unless you have something valuable to contribute.  That's why content is the core for tomorrow's marketing programs.

This is a can't miss event for any marketing, publishing and agency professional that understands the importance of corporate content and how to properly execute and market it. You will come away from this presentation with ideas that work. 

This is a limited attendance event, so be sure to sign up today.

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Marketing Around Products or Customers

I just finished speaking at the sold-out Web Content 2008 conference in Chicago where quite a few questions revolved around organizing content (and thus businesses) around product groups vs. customer groups/segments.

Here are some key takeaways.

What do you mean? Product groups versus customer groups?

Motorola is a good example of an organization that is in the process of switching to a focus on customer segments versus product groups. A few years back, everything on Motorola's b2b side was set up with the product being the center of the strategy.  Customers were targeted by what product they purchased, or what Motorola "thought" they would purchase. The sales force was set up by the products they sold.

What happened?  By focusing on products, Motorola didn't have a good grasp on customer needs. The sales force was pushing product, and not listening to the informational needs and challenges of its customers. It happens in every industry, and is natural for salespeople to do when organized in such a way.

Take the Razr - I sat in on a presentation by Motorola's consumer-side CMO at the Association of National Advertisers meeting a few years back.  At that time, the Razr was the hottest thing going.  He talked about innovation and design and the "big idea" of the Razr.

Motorola focused on the product and not the needs of the customer. Over the next few years, the "idea" of the Razr became old and customer needs went in a different direction.  Motorola is still trying to catch up on the consumer side.

By focusing on customer groupings or segments, everything the company does must follow the needs of the customer. Constant research and "talking" with customers must happen in order for processes to work. "Listening posts" are set up and the Internet is used first and foremost as a research and learning tool (via social networks, blogs, forums, etc.). The sales force is set up by different "types" of customers or buyer persona. It's a solutions mindset vs. a product mindset. Listen to the customer, listen again, and look at what you can offer or create out of your portfolio of products and assets to solve the problem. Then listen some more. This is the service mindset - and where most of the leading brands are going.

What happens in the content marketing process if our strategy revolves around our products and not our customers?

It's challenging for a company centered around their products to create relevant and valuable content. Why? Since the product is the center of their universe, the information coming from the business always revolves around the product. It becomes difficult to keep product and sales messaging out of educational information.  Spin is everywhere. Even customer research, that may have the best intentions, is manipulated in the marketing process in order to "position" the product - instead of using that information to solve customer needs and challenges.

It's a fine line, and not an easy process, but the mindset of a product-run organization limits how much you can truly get involved in the customers' lives.

****
 

Hats off to Michael Silverman of Duo Consulting and Scott Abel from The Content Wrangler for holding an outstanding conference.  Truly enjoyed it. First-class audience.

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Custom Media Innovator of the Year

I was surprised and honored yesterday to receive the Custom Media Innovator of the Year award presented by American Business Media at the Union Club in New York City.  Awards are always nice, but the best part was receiving the award from my friend and colleague Anne O'Brien (pictured) from SourceMedia.  In addition, my good friend and mentor Michael Hurley from HanleyWood was in the audience as well.

The other finalists are all trailblazers in the industry, including my friend Laura Chavoen from Imagination, Charles Lee from IDG and Pete Sobic from Northbrook / Randall-Reilly.

In her speech, Anne said, "Joe has been the true evangelist for the custom media industry. Whether through his speaking, the book, the Junta42 educational site, or Junta42’s new content matching product, Joe is taking the industry where it needs to go.”

Thanks Anne!  Lots more to be done. The majority of businesses out there still do not realize the impact they can make on their customers and prospects by communicating valuable, relevant and compelling content.  Doing this on a consistent basis and becoming "part" of the conversation (and not just "talking at" customers) is marketing for the present and future.

The more companies that learn this and begin to practice it will help to shape not only a better business for those companies, but a better marketing world overall. Like some people fighting against global warming, I believe that poor communications is a detriment to society.  By helping companies communicate more effectively, we are improving the world.  Yes, a bit hokey, but honest.

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The Traditional Advertiser/Customer Relationship

Here is an interesting video from Microsoft about everything that's wrong with traditional advertising (Thanks to Marketing Amnesia for bringing this to my attention). This provides a good explanation of what's wrong with traditional advertising and why methods such as content marketing are more important than ever.

Also note that the video itself is a content marketing/branded content piece from Microsoft. You can find more of this at bringtheloveback.com.

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Driving Business with Content Tools: A Motorola Case Study

Had the pleasure of sitting through a presentation by Eduardo Conrado, Corporate VP of Global Business & Technology for Motorola at the Business Marketing Association annual meeting today. Most in attendance were amazed that 50% of Motorola's revenues come from B2B ($36.6 billion in total revenues, $18 billion in B2B). They are #1 or #2 in market share in 80% of their B2B customer segments.

There were some really interesting stats and takeaways from this presentation on Motorola B2B Marketing.  The key takeaway is that Motorola is investing in the creation and execution of valuable and relevant content (mostly online) to become a trusted partner and resource to customers.

Here are the highlights:

• According to Eduardo, Motorola's key challenge right now is communicating technology trends to the specific needs of their customers. They define all their businesses today by customer segment, not by product. In selling their solutions, they start with the needs of the customer, and then look for an overall solution, that may combine new solutions with those from their current portfolio.
• The two most important objectives for Motorola in getting new business: 1) Customers must trust Motorola first and 2) Motorola must show the human element (not the technology) in order to sell products and services.

Key Statistics that Motorola has Found in Their Marketing

• 80% of technology buyers use the web as their primary purchasing decision tool.
• 85% of business managers turn to search engines first.
• The #1 reason technology buyers visit the web: case studies and white papers.

Online is the Key for Motorola

• Motorola has increased headcount five-fold in the last few years.
• All campaigns now start with the online component first.
• Motorola's B2B site gets 1.3 million visitors per month. 34% get there through search engines (Eduardo feels this should be higher).

Content Tools Drive Conversion

With every type of demand generation activity (PR, Events, SEO/SEM, Advertising, Direct Marketing) there is a specific tool and landing page to tell the story. These include microsites, video showcases, video libraries, ezines (digital magazines), online communities, and widgets. From these, they look to convert information seekers into prospects to get through to the sales cycle.

Content Examples (specific to the Government Market)

Video Case Studies: Motorola has a huge library of video case studies. For each one, customers can also download a pdf version of the written study, as well as share with colleagues. Users spend an average of 8 minutes on the site.

This linked example is a YouTube type system that will bring up relevant videos based on vertical segment.

Motorola eZine: 17% open rate, 48% click-through rate. Users spend an average of 17 minutes on the eZine site.

Motorola Second Nature: This is a virtual city specific to government decision-makers (fire fighters, police, FBI, government IT and more). This is a digital experience that provides real-world examples of how these decision-makers can best leverage technology to get their jobs done. Worth the trip to see this.

With the computer-generated examples comes links to real-life videos, case studies and white papers of how actual companies are dealing with the same kinds of issues.

How They Do It?
Motorola has aligned with "best-in-class" agencies to help them create and execute these content programs. They also have 300 business-side marketers which doesn't hurt either.

Three Corporate Objectives
Motorola's three key business marketing goals are:

1. Differentiated positioning (address customer need for each segment)
2. Distinct, flexible creative platform
3. Cutting-edge marketing mix (create tools for their customers)

Summary

1. Everything Motorola does revolves around the customer. They align by customer segments (needs), not products.
2. Online first. Print and events are integrated, but the plan and creative are pulled from online.
3. All marketing leads to the creation of informational tools for customers segments. Online content marketing drives everything for Motorola.

Relevant Articles

• The Future of B2B Marketing - Ed Abrams from IBM
• Microsite Scorecard - Citi, Fidelity, IBM
• Microsite Scorecard - Chevron, Shell, FedEx

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Rupert Murdoch: Deliver Compelling Content Regardless of Channel

In the June 9th issue of the Wall Street Journal, Rupert Murdoch was asked the following question:

"...is there going to be a moment in the next 5 or 10 years when it just won’t be economical to print them (newspapers)?"

His response:  “Maybe.  It will be up to them.  I just love communicating with people, and newspapers are a means of doing so.  I am totally technically neutral about it.  I don’t care what platform our news appears on – if it is on printed paper or if it is on the web or mobile or whatever.”

For whatever you think about Mr. Murdoch, the above is a lesson for all marketers and publishers who are all dealing with how to communicate with customers in the new, creative and compelling ways.

Here are some key questions that come to mind that all marketing professionals must answer?

• Are we creating valuable and compelling content on a consistent basis (not just sales information)?
• To be a trusted resource, should we take a leadership position in publishing industry content, and not just a leadership position in our product categories?
• Are we so devoted and invested to particular marketing channels that we've failed to see how our customers' behavior has changed? Would that investment be better used in other initiatives?
• Do we have a "conversation manager" in our company that takes ownership over how our company is getting involved in industry dialogue?
• Is information a key "product" in our company? Do we treat it as such with the appropriate amount of R&D and human resources?

Let's face it...we are all publishers now. Companies cannot just produce products anymore...communication is the key differentiator. Mr. Murdoch knows that better than anyone...getting out the information and creating the relationship is what's important...the format is inconsequential.

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A Motto You Can Build a Business On

Here is the LEGO motto. Picture taken on their Factory Tour at LEGOLAND in Carlsbad, CA.   

Interesting Note: LEGO has one packaging error in every 1 million LEGO packages produced.

Get Content. Get Customers. Book Site Goes Live

While the official publishing date isn't until July 1st, we (Newt Barrett and myself) just completed the book website for Get Content. Get Customers. If you get a chance, check it out.

A couple areas of note.  First, we are offering a free excerpt of the book, which includes the TOC, Foreword, Introduction and Chapter 1.  If you are interested in buying the book, this will provide a great overview of what content marketing is, why we all need it, and how you can learn from successful content-centered businesses around the globe. Click here to get the free excerpt.

Also, as I reviewed a few posts back, we've received some great feedback from some of the leading marketing minds around including Brian Clark (copyblogger), David Meerman Scott, Greg Verdino and Don Schultz. Check out what they have to say here.

Thanks to all those who asked for unsolicited copies of the book.  It is truly appreciated.

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