After the successful January launch of the premier Junta42 Top Content Marketing Blogs list, we've released the next update...and oh how things have changed. The latest release of the Top 42 includes 16 new blogs, and features a top 10 list that displays the best content-based bloggers the Internet can offer.
Congratulations to Brian Clark's Copyblogger for taking first place on the Top Blogs version 2.0. Included in the top five is Lee Odden's Online Marketing Blog, Brian Solis and PR 2.0, ContentMarketingToday from Newt Barrett and Marketing Interactions from Ardath Albee.
For the complete Top 42 Content Marketing Blogs, click here.
Since January, the list has grown from 81 blogs to 118 total blogs. The Top 42 list is a bit different than other blog lists like the AdAge Power 150 in that we research each blog individually according to five specific criteria:
- The number of posts in the five most recent posts prior to and including March 31, 2008, that pertained to a content marketing topic.
- Substantiveness of Posts. Here we worked to weed out posts that fell short of adding value to the collective body of knowledge about content marketing. For example, blogs that simply linked to other blogs or articles without adding new information, perspectives or ideas to the commentary received lower scores than did blogs that consistently delivered unique ideas, thoughtful insights, deep coverage, rich media and the like - you know, high-value content - to the community.
- Regularity of Posts. Here we looked at the frequency of posts throughout the month of March. Those posting on 3 or more days per week (12 or more days throughout March) received the highest number of points.
- Google PageRank. All blogs were checked on the same day to record Google PageRank.
- Junta42 Member Ratings. Blogs ranked on our previous Top 42 list received points for their position and their Hitch! popularity. Blogs that were newcomers to our list received a first-round quality score instead.
To see the complete selection criteria, click here. We update the blog every quarter, so the next release will be August/September.
Although the selection criteria isn't perfect, we're getting closer to where we need to be. We especially believe in rewarding content over popularity. There are some great blogs out there, some that are just starting to break into the marketing realm. Hopefully the Top 42 list will be a great resource for you in finding those gems.
If you have any suggestions on how we can improve the list, please let me know. Also, if you'd like to add your blog to the list, send us an email at add[at]junta42.com.
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We made the list? Excellent! Thanks, Junta42.
Scott Abel
http://www.thecontentwrangler.com
P.S. If you're not a member already, consider joining our global network of content professionals, The Content Wrangler Community:
http://thecontentwrangler.ning.com
Posted by: Scott Abel | May 06, 2008 at 08:42 AM