New Research: Business Marketers Spending Big on Custom Publishing/Media
We are proud to release research regarding how business-to-business marketers are spending and thinking about customized content (custom publishing, custom media, content marketing - you pick the term).
Junta42, in association with BtoB Magazine, surveyed 150 marketing professionals focused in btob markets. The findings were pretty clear: content marketing is alive and growing within the business-to-business sales cycle.
Here are some key findings:
- Business marketers are allocating almost 30% (29.42% to be exact) of their marketing budgets toward the creation and execution of customized content.
- Even in a depressed economy, 42% of marketers increased their content marketing budget in 2008, with only 12% decreasing budget. The rest held budget.
- Seven out of 10 business marketers produce an eNewsletter for their customer base. Half the marketers produce white paper or case studies as part of their marketing mix.
- 28% produce a blog for customers.
Here is the formal release - but you can check out the results overview here on the Junta42 site. More to come.
Enjoy!







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