New Research: Business Marketers Spending Big on Custom Publishing/Media

We are proud to release research regarding how business-to-business marketers are spending and thinking about customized content (custom publishing, custom media, content marketing - you pick the term).

Junta42, in association with BtoB Magazine, surveyed 150 marketing professionals focused in btob markets. The findings were pretty clear: content marketing is alive and growing within the business-to-business sales cycle.

Here are some key findings:

• Business marketers are allocating almost 30% (29.42% to be exact) of their marketing budgets toward the creation and execution of customized content.
• Even in a depressed economy, 42% of marketers increased their content marketing budget in 2008, with only 12% decreasing budget.  The rest held budget.
• Seven out of 10 business marketers produce an eNewsletter for their customer base. Half the marketers produce white paper or case studies as part of their marketing mix. 
• 28% produce a blog for customers. 

Here is the formal release - but you can check out the results overview here on the Junta42 site.  More to come.

Enjoy!

Comments

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