I was recently approached by Patsi Krakoff over at the Writing on the Web blog about writing a guest post on content marketing. I applaud Patsi for her focus and guidance on the content marketing movement. I noticed right away that Patsi's tag line is "How to Use Content Marketing to Attract, Sell and Profit Online." Great Stuff!
Here is Part 1 of the series. Click here for Part 2.
Here are a couple key points from the article series:
- Selling in today's marketing environment is about not selling. Traditional organizations are wary of this because they feel that they are missing out on the chance to sell something (they think). Providing consistent, high-quality information to customers and prospects is becoming the best, and possibly in the future, the only way to create a relationship with prospects that enables a sale to happen.
- For the most part, consumers are turning away from anything that directly markets to them without first having a relationship with your brand. It's very difficult, if not impossible, to create a sustainable relationship with a customer without first delivering valuable content.
- To be successful at this method, an organization needs to look at their ongoing customer and prospect communications as a product to be researched, nurtured, and constantly improved.
Check out the entire series for the rest. Thanks to Patsi for the opportunity, and please check out her blog. Patsi has an excellent hand on today's ever-changing content marketing environment.
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