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January 27, 2008

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Comments

bill carlson

Great marketing - - but piss poor performance.
I gave them $500k in Dec 08 - - now worth $440k. They don't perform well in a flat or down market. I would not do it again.

Jason

Fisher Investments does offer some great marketing; but the primary thing other businesses should learn from them is the overall structure of their operations. They are not only the largest independent money manager in the US but also completely unique in their model. The idea of direct marketing nationwide with very low overhead servicing costs while serving a high net worth client base is unreal. The margins they maintain from the business model allow them to mass market in a way traditional wealth managers never could.

Busted N Kansas

I am impressed by their marketing model...it sucked me in. Their "money management" seems to be simply a mutual fund run by three people who do not seem particularly competent.

Ben J

Interesting post. I'm from Fisher Investments, and for more information on MarketMinder.com, visit a sample article here: http://www.marketminder.com/a/fisher-investments-us-economy/9dd12733-1b88-49d3-97e8-60aa5b398e25.aspx

Owie

Fisher Rep met with us and was professional, informative, candid and did not use pressure. Had one follow up phone call and no brochures in the mail. Received explained material at meeting with rep. Overall this was a pleasant experience. Chose to continue to do own investing.

Mark Hopkins

Has anyone noticed the investment philosopphy of this Guru over the past year? They may market their company well but when it comes to protecting their clients, well that's another story. Most clients are looking at losses that currently exceed 40+%. Consider that when they talk about their hype in protecting clients when a downturn occurs. Do your homework with this company.

Fisher Outreach

As a Fisher Investments employee, I know the importance of content to a business. Ken Fisher has focused on sharing his knowledge as a columnist for Forbes for 25 years. You can find the most recent Portfolio Strategy columns on the Fisher Investments website.

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    About Joe


    • Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of content matching site Junta42, is co-author of Get Content Get Customers. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.

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