Most Popular Content Marketing Articles: A Year in Review

2007 was a great year for content marketing. At the start of the year, most marketing professionals had never heard of the term. 12 months later, content marketing, the practice and the industry, are gaining speed. More and more marketing professionals are understanding the concept of selling - without really selling - through valuable and relevant content creation and marketing.

To cap off the year, I've included the top 5 articles from the Junta42 blog, as well as the top viewed and rated articles from Junta42.  Enjoy! (NOTE: Analytics courtesy of Google Analytics.)

Top Content Marketing Articles from the Junta42 blog

1. 42 Content Building Ways to Attract and Retain Customers (1,251 views)
   Definitely caught the most traction. Includes just about every type of medium to get your custom publishing message to your target audience.
2. Stop Shouting Features: 5 Tips for Launching a Marketing Knowledge Program (894 views)
   Discusses the importance of focusing on the customer...and how to set up "listening posts" to acquire knowledge about your customer base.
3. Want Customer Loyalty? Create Customer Wins with Content (815 views)
   Based on a Jack Welch article where Jack proclaims the idea of making yourself indispensable to buyers. Our take is to do that through content.
4. myFord Magazine Special Issue Spells Disaster (359 views)
   I've always loved Ford, but I couldn't let this latest issue of myFord magazine go by without making some constructive criticisms.
5. How Poor Marketing Kills Great Content (344 views)
   Most marketing professionals think that creating online content or custom publishing editorial/content is the toughest part. It's not even close...marketing is tougher by a landslide.

Highest Rated Articles on Junta42 (combination Promote's, Page Views, and Time)

1. Are Corporations the New Kings of Content?
   A Folio magazine article that discusses why corporate media will overtake traditional media in the coming years and decades.
2. 8 Tips to Making Your YouTube Video Go Viral
   Excellent David Meerman Scott post with a case study from Blentec that's worth the read.
3. The Five Pillars of Content Marketing - The Ultimate Definition
   A first crack of many to try to put the practice of content marketing into an industry definition.
4. Attention Marketers! Hire a Journalist
   A case for why businesses should be hiring writers to help take their content initiatives to the next level.
5. Free eBook on How to Turn Prospects into Customers with Content Marketing
   A 30+ page eBook that is worth the read for anyone interested in launching or refining their content initiatives.

Most Viewed Articles on Junta42

1. Media Gets Social (404 views)
   Consumer content creation is the big deal online these days. There are at least 30 million blogs online, podcasts galore, as well as nearly 100 million photos available via Flickr. All sorts of new web tools have been developed to enable this new social media, as it is being called.
2. Are DVRs Killing the Commercial? (397 views)
   With DVR penetration on the rise and a decreasing consumer response to TV commercials, the time is ripe for companies to explore new forms of online marketing.
3. Pump Up Your Brain (337 views)
   According to Nobel prize-winning chemist Linus Pauling, the best way to get a good idea is to get a lot of ideas. This applies to inventions or developing content.
4. 11 Ways to Promote Your Website (330 views)
   From writing articles, news releases and blogs to giving speeches, marketing your content and other tactics can drive traffic to your site.
5. The Viral Garden & the MySpacing of Facebook (313 views)
   Brennan White at Pandemic Labs discusses the current state of Facebook and responds to concerns that Facebook is committing all the mistakes that Myspace committed.

Thanks to each of you for your support during 2007.  Looking forward to a great 2008!

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