I caught this Burger King Whopper Freakout Video on the What's Next? blog and couldn't help but comment. The video, pitched and created by Crispin Porter & Bogusky, creates perhaps the ultimate case study for Burger King.
In the video, the following happens:
- Customers demand a Burger King product.
- Are angry that they cannot get a Whopper.
- Clearly state, with passion, their dissatisfaction for the competition.
- Discuss their loyalty to Burger King over years and decades.
- Make references to Burger King as a key part of their childhoods and experiences growing up.
What's so wonderful about this is the brutal honesty (customers do not know that the whole thing is a practical joke). Most companies wouldn't take a risk to get THIS kind of content. It could realistically be the one of the greatest case studies for a product I have ever seen. Hat's off to BK.
I just discovered your Blog Joe. You have some great material here and I have subscribed. Keep up the good work.
Merry Christmas!
Posted by: Daniel Sitter, Idea Seller | December 21, 2007 at 12:18 PM
Daniel...thanks for the note and comment. Excellent blog...especially your recent post on being an entrepreneur. How true you are!!!
Happy Holidays!
Posted by: Joe Pulizzi, Junta42 | December 21, 2007 at 12:49 PM