New eBook Teaches How Content Marketing Turns Prospects into Customers

My content marketing partner in crime, Newt Barrett, and I just put the final touches on our eBook entitled Get Content. Get Customers. How to Turn Prospects into Customers with Content Marketing. This eBook is a teaser version of the complete printed book, which will be released sometime in the 1st quarter of 2008 by Voyager Media, Inc.

As you can see below in the press release, there are all kinds of useful tools in the eBook, but my favorite is our B.E.S.T. model (see the illustration to the right). BEST stands for Behavioral, Essential, Strategic and Targeted.  Essentially, BEST is the definition of content marketing and can be used as a litmus test against any content initiatives you launch. Without one of the four characteristics of content marketing...well, it isn't content marketing.

Here is a direct link to download the eBook.  I hope that you will.  Once you do, please send on feedback so we can make the printed book the most useful to marketing professionals.

New eBook Teaches How Content Marketing Turns Prospects into Customers

Many marketing pros are frustrated by the decreasing effectiveness of traditional marketing campaigns.  The new eBook, Get Content. Get Customers. shows why businesses must make dramatic changes in how they approach current and future customers. 

Co-authors, Joe Pulizzi and Newt Barrett, explain why a new form of marketing is needed,

"The buyer can find everything they need to make informed purchasing decisions on the Internet. They don’t need to rely on old-fashioned marketing collateral nor salespeople to educate them about products. Today, businesses that market only through traditional means ignore the importance of the fundamental changes in buyer behavior that make compelling content so critical to the decision-making process."

Pulizzi and Barrett recommend the use of content marketing strategies to woo this new breed of buyer.  They suggest that providing frequently updated content that is both relevant and compelling is essential to attract and to retain loyal customers. 

Get Content. Get Customers. is a practical guide for executives to the brand new world of content marketing.  Readers can expect to learn the following:

•The three reasons traditional marketing isn’t working.

•Content marketing (the former custom publishing) is the biggest industry you’ve never heard of.

•What content marketing really is and why it is important.

•Why you must now think like a publisher today!

•The 11 biggest benefits of content marketing.

•The seven deadly sins of content marketing.

•What Best Buy, MindJet, and ThomasNet are doing to drive business through the use of great content.

•What specific methods you should use to implement your content strategy now.

Get Content. Get Customers. is available for free download on the book's website: www.GetContentGetCustomers.com. The greatly expanded print version will be available in January 2008 from Voyager Media, Inc.

Joe Pulizzi, founder of Z Squared Media, LLC,  is chief content officer for Junta42, a content marketing/custom publishing search portal. Newt Barrett is the founder of Succeeding Today. He is also the chief content officer for ContentMarketingToday, the online content marketing resource.

Comments

[Patsi Krakoff, The Blog Squad]

Fantastic idea for a book, as I've been searching to tie together ideas on how important content is for marketing a business.

So glad I found your blog. It is thanks to colleague Michael Stelzner and his clever marketing blog contest that I found you.

I'll put you into my Feedblitz subscriptions so I can get updates and stay in touch.

[Joe Pulizzi, Junta42]

Thanks Patsi...yes, Michael has some great stuff on his blog. I've checked out your blog quite a few times. Great stuff. I've already got your feed. You may want to check out Junta42.com as well. I believe some of your articles have already been tagged in the system. If not, you may want to add some of yours since we have an eNewsletter/eZine topic. Thanks again!