Here is a link to an interesting study from PQ Media and Veronis Suhler Stevenson.
Couple findings as it pertains to content marketing:
"VSS projects the fastest-growing media segments over the next five
years will be pure-play Internet and mobile services, branded
entertainment, out-of-home media, outsourced custom publishing and
public relations, with each producing CAGRs of between 10% and 15% in
the five-year period."
"Spending on alternative marketing – including branded entertainment,
interactive marketing and e-custom publishing – increased 17.3 percent
to $61.67 billion in 2006, and experienced a CAGR of 15.3 percent from
2001 to 2006. In contrast, spending on traditional marketing, such as
direct mail and promotions, grew only 5.0 percent to $192.34 billion in
2006 and climbed at a CAGR of 4.5 percent from 2001 to 2006, according
to the VSS Forecast."
More of the same...traditional media continues to lose ground while content marketing and alternative marketing initiatives continue to grow rapidly.
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