Comments for The Content Marketing Revolution http://blog.junta42.com A Blog by Joe Pulizzi Wed, 22 Feb 2012 15:58:19 +0000 hourly 1 Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Sarah http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4354 Sarah Wed, 22 Feb 2012 15:58:19 +0000 http://blog.junta42.com/?p=3985#comment-4354 Hi Joe, Thanks for sharing this helpful article on content management. Valuable content can go a long way in driving traffic to your website, as well as contributing to SEO. A great way to create fresh content is to write a blog, which can be continuously updated. Here is an article that shows the importance of marketing on the web and that good content contributes to higher interest in what you share: http://www.grmwebsite.com/blog/bid/67340/Welcome-to-the-21st-Century-Why-YOU-Should-Be-Marketing-on-the-Web I hope this further supports your point in the importance of good content. -Sarah Hi Joe,

Thanks for sharing this helpful article on content management. Valuable content can go a long way in driving traffic to your website, as well as contributing to SEO. A great way to create fresh content is to write a blog, which can be continuously updated. Here is an article that shows the importance of marketing on the web and that good content contributes to higher interest in what you share: http://www.grmwebsite.com/blog/bid/67340/Welcome-to-the-21st-Century-Why-YOU-Should-Be-Marketing-on-the-Web I hope this further supports your point in the importance of good content.

-Sarah

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Latha http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4346 Latha Tue, 21 Feb 2012 14:10:37 +0000 http://blog.junta42.com/?p=3985#comment-4346 Great Post!! Removing the brand is a new concept for me. Great Post!! Removing the brand is a new concept for me.

]]> Comment on The History of Content Marketing – How Brands Have Become Storytellers [Part 1] by Dave Huffman http://blog.junta42.com/2012/02/history-content-marketing-storytelling/#comment-4325 Dave Huffman Fri, 17 Feb 2012 13:51:01 +0000 http://blog.junta42.com/?p=3969#comment-4325 To the opening paragraph, I'll never forget a couple years ago when I was browsing an advertising history site. I can't even remember the site now, but I happened upon an advertorial of sorts from the late 1890s. It was a shaving cream manufacturer that was giving "3 Tips for the Smoothest Shave". It kind of slapped me in the face that this whole content marketing thing had been around much, much longer than I had originally estimated. To the opening paragraph, I’ll never forget a couple years ago when I was browsing an advertising history site. I can’t even remember the site now, but I happened upon an advertorial of sorts from the late 1890s. It was a shaving cream manufacturer that was giving “3 Tips for the Smoothest Shave”.

It kind of slapped me in the face that this whole content marketing thing had been around much, much longer than I had originally estimated.

]]> Comment on Coca-Cola Bets the Farm on Content Marketing: Content 2020 by Coca Cola’s Content Marketing 2020: Is it worth on SEO? | SleekFast Blog http://blog.junta42.com/2012/01/coca-cola-content-marketing-20-20/#comment-4322 Coca Cola’s Content Marketing 2020: Is it worth on SEO? | SleekFast Blog Fri, 17 Feb 2012 06:44:45 +0000 http://blog.junta42.com/?p=3744#comment-4322 [...] just before this week ends, I was yet greeted by an article by Distilled and Content Marketing Institute about last year’s announcement of Coca Cola of their move from creative ideas to content [...] [...] just before this week ends, I was yet greeted by an article by Distilled and Content Marketing Institute about last year’s announcement of Coca Cola of their move from creative ideas to content [...]

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Joe Pulizzi http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4320 Joe Pulizzi Fri, 17 Feb 2012 01:52:16 +0000 http://blog.junta42.com/?p=3985#comment-4320 Excellent Matt...and I hear you on #5. Excellent Matt…and I hear you on #5.

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Joe Pulizzi http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4319 Joe Pulizzi Fri, 17 Feb 2012 01:51:57 +0000 http://blog.junta42.com/?p=3985#comment-4319 Absolutely Kevin...you have one great organization there. Absolutely Kevin…you have one great organization there.

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Kevin Cain http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4318 Kevin Cain Fri, 17 Feb 2012 01:50:11 +0000 http://blog.junta42.com/?p=3985#comment-4318 Great post, Joe. Very interesting! Makes me proud to work for OpenView. Great post, Joe. Very interesting! Makes me proud to work for OpenView.

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Matt Smith http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4316 Matt Smith Thu, 16 Feb 2012 22:29:35 +0000 http://blog.junta42.com/?p=3985#comment-4316 Joe, Your analysis and recommendations of best-practices are spot on! Sharing it with our clients right now to help them see the examples of what content marketing can become for them. By the way, we see overcoming #5 (Removing Brand From the Story) as the biggest challenge for those who came up the ranks through traditional marketing. It seems to be the hardest habit to break! Thanks again sharing. Matt Smith, 3FORWARD Joe, Your analysis and recommendations of best-practices are spot on! Sharing it with our clients right now to help them see the examples of what content marketing can become for them. By the way, we see overcoming #5 (Removing Brand From the Story) as the biggest challenge for those who came up the ranks through traditional marketing. It seems to be the hardest habit to break! Thanks again sharing. Matt Smith, 3FORWARD

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Joe Pulizzi http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4312 Joe Pulizzi Thu, 16 Feb 2012 19:37:49 +0000 http://blog.junta42.com/?p=3985#comment-4312 Hi Halelly...important question. I should be more specific. The content itself is not branded at all...no mentions of company, but the place would be your blog site or your website, so you would get the traffic and credit. If you look at any one of the four examples, they are the "sponsors" of the article, but the content doesn't sell or mention products or services (especially important for attraction-stage content). Hope that makes sense. Thanks for stopping by. Hi Halelly…important question. I should be more specific. The content itself is not branded at all…no mentions of company, but the place would be your blog site or your website, so you would get the traffic and credit. If you look at any one of the four examples, they are the “sponsors” of the article, but the content doesn’t sell or mention products or services (especially important for attraction-stage content). Hope that makes sense. Thanks for stopping by.

]]> Comment on The Future of Content Marketing – 6 Differences Between Good and Great [Part 2] by Halelly Azulay http://blog.junta42.com/2012/02/future-content-marketing-good-great-differences/#comment-4311 Halelly Azulay Thu, 16 Feb 2012 19:16:55 +0000 http://blog.junta42.com/?p=3985#comment-4311 Thanks - great content, very interesting. I'm wondering about #5 above, though... if our goal is marketing, how do we get the end results if we white-label? Thanks – great content, very interesting. I’m wondering about #5 above, though… if our goal is marketing, how do we get the end results if we white-label?

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