Joe Pulizzi

Joe Pulizzi, one of the leading thought leaders in the content marketing industry, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine. Junta42 offers a “digg-like” service for marketers, publishers and association professionals who are responsible for content marketing initiatives. Junta42 Match is the only online/off-line custom publishing marketplace, pairing marketers with content projects with qualified publishers.

Joe is also president for Z Squared Media LLC, a content marketing consulting firm for marketers and publishers. Z Squared Media works with clients to create better content, that ultimately helps generate new and lasting revenue streams.

Previously, Joe was vice president of custom media for Penton Media, Inc., the largest independent business-to-business publisher in North America. Joe worked to develop Penton Custom Media into one of the leaders in b2b custom publishing, developing custom communication programs for top-level b2b brands in a number of vertical industries; including the Chicago Mercantile Exchange, Rockwell Automation, Federal Signal and the American Red Cross. Also during that time, Joe served as publisher and editor of B2B Marketing Trends and publisher of Fire Protection Engineering magazine, as well as managing Penton’s reprints, content syndication and database publishing operations.

Joe is on the board for the Custom Publishing Council, and has also served two terms as chairperson of American Business Media’s Custom Media Committee. Pulizzi, voted a Northeast Ohio’s “Top Mover & Shaker under 35” by the Cleveland Professional 20/30 club, is co-author of the book Get Content. Get Customers., which will be released summer, 2008.

A former public speaking instructor at Penn State University, Joe speaks around North America about the growing importance and influence corporate content has on business decision makers. Joe's blog, http://blog.junta42.com, is one of leading blogs in content marketing.

Joe resides in Cleveland, Ohio with his wife Pam and two boys (Joshua and Adam). Originally from Sandusky, Ohio (home of Cedar Point), Joe graduated college from Bowling Green State University and received his Master’s Degree at Penn State University.