Why Are You Failing at Content Marketing [Full Presentation Video]

By Joe Pulizzi | Published: July 21, 2011

Big thanks to the folks at Fusionspark Media, who run the Langley Center for New Media, for making this keynote presentation (Why You Are Failing at Content Marketing and How to Fix It) available from their successful content marketing retreat a few months back.

Specifically in this full presentation/video, I cover:

What is content marketing?
Why the barriers to entry have been lifted for non-media companies, presenting an opportunity never before available.
The difference between publishers and non-publishers (an important distinction).
10 reasons why companies fail at content marketing and how to fix it.

Did I miss any?

Now grab a PBR and enjoy the presentation.

Content Marketing Retreat Keynote Address by Joe Pulizzi from Fusionspark Media, Inc. on Vimeo.

This entry was posted in Case Studies, Content Marketing, Content Strategy and tagged Case Studies, Content Marketing, failing, fixing content marketing. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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http://jeffkorhan.com Jeff Korhan

PBR – clearly you are a Midwesterner! I just do that when I have a little more time.

http://blog.junta42.com Joe Pulizzi

Northeast Ohio born and raised. Plus, PBR is making a comeback!

http://jeffkorhan.com Jeff Korhan

ha ha, me too. I was born in Youngstown and grew up in Worthington (Columbus) OH. BTW I understand we have a mutual friend – Chuck at GIE Media.