About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.Our Benefactors
The Top 5 Content Marketing Posts of 2010
It’s hard to believe another year has gone by…and content marketing just saw its best year ever.
Content marketing is now a legitimate marketing practice that accounts for more than 25% of the total marketing budget.
It should be a fun 2011 finding out what’s in store. And, to get us in the mood, here is a review of our most popular content marketing posts for 2010.
Quick things I noticed regarding these posts:
Enjoy!
5 Reasons Why Social Media Marketing Comes Last
(4,726 views)
An amazing guest post by Shama Kabani who asserts that the website, not your social media outlets, needs to be your online marketing focus.
7 Content Marketing Tips from Five Guys Burgers and Fries
(4,548 views)
One of my favorite burgers of all times…we can certainly learn a lot about content marketing from Five Guys. See this post for seven great tips.
7 Reasons Print Will Make a Comeback in 2011
(3,940 views)
Of course, this one is near and dear to our hearts at the Content Marketing Institute. So much so, we launched a print magazine called Chief Content Officer. Make sure that you don’t let the opportunity in print pass you by.
30 Content Marketing Truths for 2010
(3,927 views)
A deeply philosophical posts on the inherent benefits of content marketing.
37 Reasons to Blog
(3,242 views)
If you are your marketing executive team are searching for why corporate blogging makes sense, just print out this post and glue it to your desktops. Now is the time.