The following is compliments from my friend Sage Lewis. A good reminder for everyone in marketing.
- 80% of all Internet users go immediately to a search engine when online.
- 30-40% of users click on the first organic listing.
- 62% of search users click a link on the first page of search engine results.
- Years to reach 50 millions users: Radio, 38 years; TV, 13 years; Internet, 4 years; iPod, 3 years. Facebook added 100 million users in less than nine months; iPhone applications hit 1 billion in nine months.
- 77% of search users choose organic over paid listings when searching, 67% choose organic search when purchasing.
- 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.
- If Facebook were a country, it would be the world’s fourth largest, between the United States and Indonesia.
- The fastest growing segment on Facebook is 55- to 65-year-old females.
- Social media has overtaken porn as the number one activity on the Web.
What makes all this work? Consistent and compelling content marketing.
7 Comments
“40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.”
Speaks volumes of how SEO is practiced.
When done correctly, I’m convinced this is where content marketers can add the most value.
It’s also said that 2011 is the year of social media. The growing of facebook is so amazing, out of my imagination.
Thanks a ton for mentioning me
It’s an exciting world we live in.
Take care,
Sage
Will Facebook face a bubble burst like the dot.com era? Can they possibly be the first social networking site to capture the attention of the world. Agree with Cindy – amazing!
My thoughts for why 55-65 year old women is growing in Facebook is that this is the group of new grandmothers and their kids are posting their grandchildren’s pics and this is how they are staying in touch daily.
Thanks for sharing this Joe. Good stuff as always!
“•77% of search users choose organic over paid listings when searching, 67% choose organic search when purchasing. ”
This is news to me.
Just read this post after reading the one about social media marketing coming last (http://blog.junta42.com/2010/04/five-reasons-social-media-marketing-comes-last/)…it’s odd that this post says Facebook would be the 4th largest country and the other post says it’d be the 25th largest country…