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Holding the Content Clipboard

By Joe Pulizzi | Published: September 3, 2010

On my way home last night I was listening to the Cleveland Browns post-game show on the radio. Being interviewed was Colt McCoy, former Texas quarterback and now Browns QB fighting for a starting spot.

This preseason, he hasn’t had much time to play.  Yesterday, he played half the game.

To sum up, Colt said the following:

  1. It’s been hard to improve standing on the sidelines.
  2. Watching video and other players definitely helps, but getting in the game, trying and failing is when I learn the most.
  3. Consistency comes from more playing time.

When it comes to content marketing, the biggest challenge isn’t ROI, or more content or better content. It’s doing something.  It’s getting into the game.

I wonder at the number of amazing companies in the world.  I’ve had the opportunity to get to know many of them.

Most don’t tell their story.  Most are waiting on the sidelines.

Sure, more training will help. More backup information to show ROI will help. Watching others will help.

But, at some point, we need to get into the game.

Colt has two quarterbacks playing in front of him. For us, we only have ourselves to blame.

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  • http://www.rapidresultsmarketing.ro Radu

    Yes, there is a big difference between knowing what needs to be done and actually doing it. I just watched once again the Matrix trilogy and this phrase is there, as well: we need to roll our sleeves up and get in the game, putting in the effort. Another phrase from Matrix sticks with me: one gets to know the opponent by confronting him in “battle”. No study can replace the race against competitors, in real time.