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Are you developing the best content in your industry?

By Joe Pulizzi | Published: July 20, 2010

This is just a one minute interview completed when I spoke at the Business Marketing Association conference, but it contains some important points.

  • Facebook, Twitter…yes, they are important.  But they are just channels and may be gone tomorrow.  What is the substance behind those channels?
  • How are you creating meaning for your customers every day?  Are you?
  • Are you developing the very best information, the best content in your industry?  Don’t leave that to the media companies.  If you want to be the expert in your industry to drive your business, you must be the expert.  How do you do that?  Hmmm…let me think.

What say you?

More here in my last post on creating your own content marketing category.

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  • Courtney

    Great post Joe. I think these are questions that even companies that feel like they have a good hold on content marketing need to ask themselves. Sometimes you need to take a seconded and ask yourself, “Really?” Just to make sure that you haven’t got too comfortable and prepare to push yourself.
    I think this would pair well with a new article on iMedia I saw today called, “The 10 commandments of content marketing.” It really boils the subject down to the important parts that we all need to focus on. The idea that if you want to be seen as an expert than act like one or have the people in your company who are go out and talk in the space. We can’t all be experts on everything.
    Feel free to check out the article here: http://bit.ly/bZKxj1
    Let me know if there is anything you would add to the commandments.

  • http://blog.junta42.com Joe Pulizzi

    Thanks Courtney…I’ll take a good look at the article.

  • http://linkama.wordpress.com/ Kimmo Linkama

    I don’t want to be a spoilsport, but I think we’re seeing this “be the very best” attitude a little too much these days, particularly in connection with social media.
    It’s a statistical impossibility that we could all be the best.
    Of course, the best is what you should constantly be striving for. Let’s not, however, depress the realists among us into inactivity through perceived futility.

  • http://blog.junta42.com Joe Pulizzi

    Hi Kimmo…you are right, can everyone in the world be the best…maybe not. But I believe if businesses choose the right niche for their products, they should indeed strive to be the best.
    I’ve worked on many magazines in my day. The ones that made it were the ones that pursued giving the very best information to their readers and the best experiences for their advertisers. The others no longer exist.
    So, if we are willing to settle, we also must be willing to see our businesses go by the wayside.

  • http://www.logoforcompany.com company logo design

    Well don’t know whats going on but its not a Good way to do this. in my opinion we have to look again about this issue