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Content is to marketing like …

By Joe Pulizzi | Published: June 30, 2010

Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement:

Content is to marketing like [blank] is to [blank].

The idea was to have a bit of fun and try to show the importance of content within the marketing process. The winner with the best answer gets a $15 Amazon gift certificate.

Problem is, the entries were so good, we’re having trouble picking a winner…so we’re going to defer it to the community.  Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page.  Thanks for your help and thanks to all those who entered.

  • Content is to marketing like Valerie Bertinelli is to the Lifetime Network. via @rickuldricks
  • Content is to marketing like iPhone 4 is to Apple. via @arun4
  • Content is to marketing like the chewy center is to Tootsie Pops. via @juntajoe
  • Content is to marketing like conversation is to courtship. via @knowledgebishop
  • Content is to marketing like determination is to success. via @iamlucid
  • Content is to marketing like gas is to a car. It’s a must to turn the vehicle on and to move forward. via @SummerH
  • Content is to marketing as customers are to business. via @CBWhittemore
  • Content is to marketing as magic is to bewitched. via @CBWhittemore
  • Content is to marketing as a mother is to her child. via @CBWhittemore
  • Content is to marketing as wheels are to an automobile. More people like to talk about cars, but take away the wheels and what have you got? via @JoshGordon
  • Content is to marketing like olives are to tapenade. via @TinaCassler
  • Content is to marketing as air is to tires. You can try to drive without it, but you sure wont get far :o ) via @socialcity
  • Content is to marketing like salt is to sea-water. via Fahed Bizzari
  • Content is to marketing like mac is to cheese. via Joe Kapitan
  • Content is to marketing like blood is to a vampire. via Ann Sullivan Myers
  • Content is to marketing like (love) is to (marriage). The perfect match makes all the difference! (And hey, insert your own joke here: bad content is like a bad relationship, because…you can’t wait for it to be over!) via Katie McCaskey
  • Content is to marketing is like Ying to Yang. Bad content to marketing is like Floridians with no AC! ;) via Dianna Kersey
  • Content is to marketing like peanut butter is to jelly. via Kristen Nelson Bohn
  • Content is to marketing like Arnie (Palmer) is to golf. via Nick Green
  • Content is to marketing like white fluff is to a Twinkie. via Morgan Hurley

VOTE FOR YOUR FAVORITE HERE or in the comments below!

We’ll keep voting open until end of day Friday eastern time.  Thanks again!

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  • http://www.e3ContentStrategy.com Kathy Hanbury

    My favourite:
    •Content is to marketing like conversation is to courtship. via @knowledgebishop
    I think this is a fantastic analogy!
    - Kathy

  • Lisa Reis

    My Pick is:
    •Content is to marketing like conversation is to courtship. via @knowledgebishop
    (it’s the perfect analogy given the topic at hand)…and funny enough…I see that “-Kathy” picked it too! Seeee! :)

  • Janet Traylor

    •Content is to marketing as air is to tires. You can try to drive without it, but you sure won’t get far :o ) via @socialcity

  • http://www.twitter.com/copywryter Trevor Stafford

    I also like this fill-in-the-blanks question:
    Content without community is ____________
    Community without content is ____________

  • http://www.marinofadda.it Marino Fadda

    •Content is to marketing like gas is to a car. It’s a must to turn the vehicle on and to move forward.

  • http://www.sdicorp.com/Resources/Blog/articleType/AuthorView/authorID/24/lkunz.aspx Larry Kunz

    For me, the clear winner is:
    Content is to marketing like conversation is to courtship. via @knowledgebishop

  • http://www.SZCCommunications.com Sarah Z. Cordell

    What a hard list to choose from! My favorite is “Content is to marketing like conversation is to courtship,” but “Content is to marketing like salt is to sea-water” (Fahed Bizzari) is a close second.

  • http://www.reportcontentwriter.com Rachel Agheyisi

    I vote for “content is to marketing like conversation is to courtship” It’s deep and clever!

  • http://www.twitter.com/knowledgebishop Tristan Bishop

    I appreciate the encouragement. I find the content of these comments has effectively courted me. So I’ll be off to Twitter to follow you all! Thanks, Junta42. – @KnowledgeBishop

  • http://www.socialmedia-max.com Michele Smorgon @maxOz

    I’m sorry I missed out on the comp this week,
    I would still like to add my own here:
    Content is to Marketing, like
    Identity is to Brand