About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Why Brands Fail at Content Marketing – Not Quite Niche Enough via GaryVee
Please take one minute and ten seconds to watch this clip from Gary Vaynerchuk.
If you think that you are doing all the right things in your content marketing, but you or your brand are still not seeing success, this is probably the reason: You are not looking low enough, niche enough. Search down to find the gold nuggets, then search a little bit lower. Just below that, is your niche.
Find your niche and find content marketing success.
Linchpin: GaryVee from Seth Godin on Vimeo.
If you liked this, you'll love this video interview with GaryVee on Content Marketing.