Social Media Usage in Content Marketing Jumps 500% in Two Years

By Joe Pulizzi | Published: February 3, 2010

As a follow up to our 2010 Junta42 Content Marketing Study, we’ve been doing some comparisons between content marketing product usage in 2010 versus 2008. The findings are interesting, to say the least.

Here are the highlights:

Significant Increases in Content Distribution

Social Media (i.e., Twitter, Facebook) – distribution of content through those channels has increased over 500% in two years.
Blog usage has more than doubled.
Online video has jumped nearly 2x.
eBooks have nearly doubled.

Slight Content Marketing Increases

Digital Magazines
Podcasts
Microsites

Holding Steady

eNewsletters
White Papers
Case Studies

Down a Bit

Virtual Events
In-Person Events

Hurting

Custom Print Magazines
Print Newsletters

I don’t believe these results are mind shattering, but it continues to prove that marketers are putting more resources into the kind of content marketing that spreads and is shared. It also tells us that marketers are learning to become publishers, developing content assets instead of renting the media.

If you missed it, you can download the entire content marketing study here.

http://www.andinia.com/indexen.html Pablo

But remember that quality always works best; no content will give you the edge if it is not good, and nothing will stop good content from becoming popular, eventually.
http://www.intelligentinfopubs.com John D Crews

Here’s a new perspective – Content Marketing as a Green solution:
http://informationconnected.wordpress.com/2010/02/14/content-marketing-a-green-approach/