About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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About CMI
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.Our Benefactors
Goodwill Develops Video Series with Miss DC: The Fashionista Drives Sales
Who knew you could find the latest and greatest fashions at….Goodwill?
District of Columbia Goodwill and my friends at Stella Pop teamed up for a three-part video series on DC Goodwill Fashionista (DC Goodwill’s blog). The concept: Redecorate Miss DC 2009′s apartment with only things she could find at Goodwill. The three parts of the video series consist of 1) before Goodwill, 2) shopping at Goodwill and 3) the results.
Along with the video storyline, Miss DC sang an original theme song for the series with local Grammy-nominated rapper Kokayi (the song was sold for $2 on iTunes with proceeds going to Goodwill).
The results are amazing:
Goodwill is working to tell a story of extremely affordable fashion. What a great start with this video series.
How are you telling your story?