My soon to be seven year old son would like to go on a tour of the Cleveland Browns stadium for his birthday. This is a great idea for a number of reasons. First, we don’t have to clean the house. Second, the house won’t get trashed from all the kids coming over. And finally, it is a pretty unique idea and the kids will flat-out love it.
A very quick Google search revealed that they do have tours lasting about 40 minutes (perfect) for $5.00 per person (again perfect) but only Monday to Friday from 10-3. Not so perfect since we don’t home school, and even if we did, his friends would all still be in school those hours. There was a tiny clause at the bottom stating that they NEVER do tours on Sundays and occasionally on Saturdays.
So we emailed none-the-less. I asked for the Saturday closest to his birthday. Rejected. So I ask for any Saturday that month. Rejected. So I ask for Good Friday since the kids are off school that day. Rejected. I said I would have 40 people, trying to make it worth their time, I am flexible….but still REJECTED.
What is the value of having 40 kids fall in love with the Cleveland Browns and becoming life-long fans (in most cases, that’s exactly what would happen)? Priceless. But the Browns don’t see it that way.
The Carolina Panthers do offer full birthday parties with tours. It’s no wonder this young franchise has grown its fan base so quickly.
Do you have any regulations or rules that are keeping customers from becoming true fanatics for your brand?
UPDATE: 2/19/10
We were able to secure a tour at 3pm on a Wednesday since the kid’s have early dismissal from school that day. Not what we wanted, but at least it’s something.
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Losing Out on Turning Customers into Fans – A Cleveland Browns Story
My soon to be seven year old son would like to go on a tour of the Cleveland Browns stadium for his birthday. This is a great idea for a number of reasons. First, we don’t have to clean the house. Second, the house won’t get trashed from all the kids coming over. And finally, it is a pretty unique idea and the kids will flat-out love it.
A very quick Google search revealed that they do have tours lasting about 40 minutes (perfect) for $5.00 per person (again perfect) but only Monday to Friday from 10-3. Not so perfect since we don’t home school, and even if we did, his friends would all still be in school those hours. There was a tiny clause at the bottom stating that they NEVER do tours on Sundays and occasionally on Saturdays.
So we emailed none-the-less. I asked for the Saturday closest to his birthday. Rejected. So I ask for any Saturday that month. Rejected. So I ask for Good Friday since the kids are off school that day. Rejected. I said I would have 40 people, trying to make it worth their time, I am flexible….but still REJECTED.
What is the value of having 40 kids fall in love with the Cleveland Browns and becoming life-long fans (in most cases, that’s exactly what would happen)? Priceless. But the Browns don’t see it that way.
The Carolina Panthers do offer full birthday parties with tours. It’s no wonder this young franchise has grown its fan base so quickly.
Do you have any regulations or rules that are keeping customers from becoming true fanatics for your brand?
UPDATE: 2/19/10
We were able to secure a tour at 3pm on a Wednesday since the kid’s have early dismissal from school that day. Not what we wanted, but at least it’s something.