Content Marketing – Motivation and 19 Lessons Learned

A few members of the Junta42 staff had some free time on their hands and emailed this to me. They preferred to remain anonymous.

I actually thought this was quite helpful.  Maybe you will as well.

The things we learn from Joe Pulizzi:

• It is okay to talk with your hands (even if you are on the phone)
• It is all about the customer.
• If you are not having fun, you are doing something wrong.
• Content marketing is king.  No content, no throne.
• There is no such thing as too much social media, if you have a compelling story.
• SEO (search engine optimization) is a pain to figure out – but you can’t survive without it, so either figure it out or pay someone else to do it.
• When in doubt, outsource.
• When you don’t have the expertise, outsource.
• You’ve got to spend money to make money.
• You would be surprised what you can learn from your children.
• Everyone should have a vice.
• Writing a book is a lot of work – but worth it 10 times over.
• Diversify – retirement yes, but in content marketing as well – whitepapers, video, print, podcast, Tweet, Facebook etc. Be where your customers are at.  Figure out how they like to receive information.
• Just because someone says so doesn’t mean it is true.
• Blog as often as you can but be consistent. Consistency comes first.
• Take a shot.
• Content Content Content.
• You can never own too many URL’s.
• There is no such thing as starting too many businesses at once.