5 Keys to Success with Content Marketing

Here’s a content marketing interview with me conducted by J-P de Clerck.  I like the way J-P summed up the key successes and failures in content marketing for me.  Hope they are helpful.

The keys to success in content marketing:

1. Understanding the informational needs of your customers
2. Knowing how those informational needs mix with your marketing goals and objectives
3. Developing a content program around those needs
4. Being consistent (content marketing is a marathon, not a sprint)
5. Listen and continually evolve the program

Failure in content marketing:

1. Selling, rather than informing
2. Not being consistent with your content promise
3. Not listening, thus not evolving the content program
4. Waiting for perfection to come before you deliver the content.