We’ll be here someday with electronic, but this makes the case for why print is still an essential tool for most of us. Enjoy!
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Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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6 Comments
Joe, thanks for bringing clarity to a debated subject. If a picture is worth one thousand words, what is a video worth? I think you would agree video is one of the fastest content formats to create. That said, choice of any content format should implemented as part unified content strategy.
Good point Seamus…I think the important aspect here is not to forgot this critical channel as part of the content strategy.
Brilliant that such a tight and clever presentation has come from the one industry most criticised for not ‘keeping up’.
However, its slightly at odds with the recent news that Murdoch plans to put up paywalls around his news sites (he owns The Sun).
Tim…good point.
I think the key to remember here is that (regardless of what Rupert does), brands need to strongly consider a print content component as part of their content strategy. People still love and engage in print…so if your customers are there, that means your brand should be as well.
Speaking of brands, after one view of this video how many advertisements did you see?
This is just brilliant! Simple, classic and a reminder of how complicated things have become. Unfortunately, we all drank the kool aid of the new technology generation and are loving it!