An annual Junta42 tradition, I enjoy going back and seeing the most popular content marketing articles for both the blog and the Junta42 community every year (here is the 2007 and 2008 review).
NOTE: for you content marketers, this is something you should do regularly, at least every quarter. Find out what people are reading and passing along, and adjust your content calendar to suit.
A quick analysis on what readers liked and spread around to others:
- Lists – this is a recognition that people have limited time. When people see a number, they know that there is a beginning, an end, and something that can make use of in the middle.
- Content marketing is what this blog is about, but Social Media is what people like to spread around (hence the titles below). Point: focus on what language your customers talk or think in, and use that language. It actually looks from the titles below that the Junta42 blog is actually about social media, not content marketing. In truth, it doesn’t really matter.
- If the content is valuable enough, both gated and ungated content can work, depending on your goal (see the top two articles for Junta42).
And now, drum roll please…
Top Content Marketing Articles from the Junta42 Blog
- 42+ Social Media Marketing Tools (June 2, 2009 – 9,537 views)
When this one started moving on Twitter, it never stopped. For anyone trying to leverage free tools to use in your social media and content marketing efforts, this is the post.
- 100 Social Media and Content Marketing Predictions for 2010 (December 14, 2009 – 5,033 views)
And if you liked this one, check out the Content Marketing Predictions eBook compilation of all the expert predictions in one document.
- 10 Social Media Tools – Best Kept Secrets (June 19, 2009 – 4,292 views)
An overview of my friend Scott Abel’s presentation at Web Content 2009. Extremely helpful.
- 10 Content Marketing Tips to Start Now for 2009 (December 9, 2008 – 2,479 views)
Still just as applicable for 2010.
- 8 Tips for the Twitter Beginner (March 31, 2009 – 2,452 views)
I guess there are a few of us still out there that haven’t mastered the art of Twitter.
Bonus article – June 9, 2009 – Why Content Strategy Comes Before Social Media. One of my all-time favorites, and the cornerstone of any social media strategy.
Most Viewed Articles on Junta42
- The Content Marketing Playbook (The clear winner with 4,653 views)
42 ways to connect with your customers through content. Available in both html and PDF for easy viewing. No signup required.
- Attract and Retain Customers with Content
Complimentary white paper that will help you step-by-step through the content marketing process.
- 10 Reasons Your Company Shouldn’t Tweet
AdAge article that makes some sense for those who don’t really want to use Twitter for the right reasons.
- How to Write a Social Media Friendly B2B Sales Pitch
Joan D’Amico on the art of the non-sales pitch.
- The Ultimate Guide for Everything Twitter
Everything you’ll need to get going with Twitter from Web Design Depot.
There were so many good articles in the community in 2009. If you had a special one that hit home for you, please share it below. If you would like to receive the top content marketing articles on a weekly basis (every Friday), sign up for our Content Revolution enewsletter here.
Thanks to all of you. Looking forward to more great content marketing in 2010.
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
Top 10 Content Marketing Articles of the Year
An annual Junta42 tradition, I enjoy going back and seeing the most popular content marketing articles for both the blog and the Junta42 community every year (here is the 2007 and 2008 review).
NOTE: for you content marketers, this is something you should do regularly, at least every quarter. Find out what people are reading and passing along, and adjust your content calendar to suit.
A quick analysis on what readers liked and spread around to others:
And now, drum roll please…
Top Content Marketing Articles from the Junta42 Blog
When this one started moving on Twitter, it never stopped. For anyone trying to leverage free tools to use in your social media and content marketing efforts, this is the post.
And if you liked this one, check out the Content Marketing Predictions eBook compilation of all the expert predictions in one document.
An overview of my friend Scott Abel’s presentation at Web Content 2009. Extremely helpful.
Still just as applicable for 2010.
I guess there are a few of us still out there that haven’t mastered the art of Twitter.
Bonus article – June 9, 2009 – Why Content Strategy Comes Before Social Media. One of my all-time favorites, and the cornerstone of any social media strategy.
Most Viewed Articles on Junta42
42 ways to connect with your customers through content. Available in both html and PDF for easy viewing. No signup required.
Complimentary white paper that will help you step-by-step through the content marketing process.
AdAge article that makes some sense for those who don’t really want to use Twitter for the right reasons.
Joan D’Amico on the art of the non-sales pitch.
Everything you’ll need to get going with Twitter from Web Design Depot.
There were so many good articles in the community in 2009. If you had a special one that hit home for you, please share it below. If you would like to receive the top content marketing articles on a weekly basis (every Friday), sign up for our Content Revolution enewsletter here.
Thanks to all of you. Looking forward to more great content marketing in 2010.