About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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Chex and Content – Where’s Your Party Mix?
Corn Chex, Cinnamon Chex, Rice Chex. We currently have boxes of it around the house. And it’s all because of relevant content.
How you might ask?
It started with one box of Cinnamon Chex. My oldest son Joshua, who’s eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com. The back of the cereal box promoted the Chex recipe site containing hundreds of sweet and salty recipes containing the main ingredient – Chex.
Joshua literally spent hours on the website, looking for just the right recipe to perform with Dad. The first recipe, Chocolate Chex Caramel Corn Bars, was first up. We went right to work. Unfortunately, near perfection turned not so perfect as Dad accidentally replaced corn syrup with vegetable oil. Joshua was okay with the mistake, as long as we could try again the next day.
Day 2 Recipe – Chex Muddie Buddies.
After a trip to the store for ingredients and two more boxes of Rice Chex, we were ready to start. This time, it was perfection, and the entire family enjoyed Muddie Buddies (like Puppy Chow) before bedtime.
Who knows what the recipe will be tomorrow? (except for Joshua)
Not only is ChexPartyMix.com responsible for our local Giant Eagle stocking up on more Rice and Cinnamon Chex, we are now big fans of all things Chex. Why? Because of a recipe site so user friendly and helpful that an eight-year-old boy bookmarked it next to Lego.com on his personal toolbar.
What’s your ChexPartyMix.com? Where are you developing valuable, compelling content that is turning prospects into fans? Are you developing marketing information so outstanding that people like me are motivated to share it with anyone who will listen?