About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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8 Social Media Keys for 2010
One of my New Year’s resolutions is to get more organized. This week, I’ve been going through some old notes from conferences I attended this year. Pulled out a great one-sheeter on keys to social media…thought you would enjoy.
Pay attention especially to conversations between prospects and your customers. This is key market research. You must understand what information your customers/prospects need to hear (listen). Above all, social media is a research tool for unfiltered information. (here are some free social media marketing tools you can use to help)
The most important part of social media and growing your business is what others say about you. Create content that sparks others to talk about you. Ultimately, this helps links, subscribers, search engine rankings and ultimately, sales. Social media starts with a content strategy.
Maybe the most powerful online promotion around. Social media spreads that content. It’s a powerful distribution tool, as long as the content is relevant, valuable and compelling. NOTE: Build the relationships with your network first. Share great content from others. Then, once you share, they will be likely to return the favor consistently.
No, most people do not want to talk with you, but a few do. The others watch. Those that watch are heavily influenced by the conversation. How you handle these conversations tells everything about your company.
Social media doesn’t work without copywriting that is true to your company’s message. Find a writing team that understands first your customers, then your brand.
Make social media personal – approach it as people, not a company. Customers don’t want to talk to you as a company, but they may want to talk to your thought leaders and content experts.
Most of your content should be given freely without asking for something in return. This is the essence of social media. (more here on gated versus ungated content)
Results will happen if you work the process. A company cannot come in and expect results immediately. It happens after months and years of giving to your customers and prospects.
What is your social media strategy for 2010?