Why Content Marketing? – The Video

By Joe Pulizzi | Published: October 22, 2009

Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands.

Questions I answer in the video:

What is Content Marketing?
Why Content Marketing? Why the opportunity?
How about web content? Are people making buying decisions based off of corporate online content?
What about all these terms? Content marketing, custom content, custom publishing, customer media, inbound marketing…should you care?

Joe Pulizzi 1 from Merge Media on Vimeo.

This entry was posted in Content Marketing and tagged Content Marketing, gils daemon, merge media, video, why content marketing. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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http://www.merge-media.com Patrick

Thanx Joe for your inspiring thoughts on content marketing! We will be watching you:)
http://blog.junta42.com Joe Pulizzi

Patrick…great job putting it together. You really made it work with the material you had.
http://www.thesmallbiznest.com John Joyce

Joe,
Great information and much appreciated!
- John
http://www.zoombits.co.uk/gifts-and-gadgets fathers day

nice information joe i appreciate your work.