Why Content Marketing? – The Video

By Joe Pulizzi | Published: October 22, 2009

Gijs Daemen from Merge Media, a Netherlands-based content marketing shop, did a bang-up job putting this video together on content marketing. The original presentation was directed to his customers in the Netherlands.

Questions I answer in the video:

  • What is Content Marketing?
  • Why Content Marketing?  Why the opportunity?
  • How about web content?  Are people making buying decisions based off of corporate online content?
  • What about all these terms? Content marketing, custom content, custom publishing, customer media, inbound marketing…should you care?

Joe Pulizzi 1 from Merge Media on Vimeo.

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4 Comments

  1. Patrick
    Posted October 22, 2009 at 8:51 am | Permalink

    Thanx Joe for your inspiring thoughts on content marketing! We will be watching you:)

    Reply
  2. Joe Pulizzi
    Posted October 22, 2009 at 8:56 am | Permalink

    Patrick…great job putting it together. You really made it work with the material you had.

    Reply
  3. John Joyce
    Posted October 25, 2009 at 5:00 pm | Permalink

    Joe,
    Great information and much appreciated!
    - John

    Reply
  4. fathers day
    Posted October 27, 2009 at 2:56 am | Permalink

    nice information joe i appreciate your work.

    Reply

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