BtoB Custom Media / Custom Publishing Special Report

BtoB Magazine just did an outstanding custom media special report for business-to-business brands. Here’s an overview of the special report.

• Media, Agencies Battle to be Kings of Content: Publishers, advertising agencies, direct firms, pr firms – everyone is battling for the money flowing into content marketing and custom media. This article offers perspectives from both media companies and agencies on the battle for content.
• Custom Media Moves Closer to the Core: Great examples from the CME Group, Sherwin-Williams and IDG on how brands are leveraging both print and online custom media as part of their overall marketing strategies.
• Blueprint Marks New Path for Custom Publication: Interesting custom media case study from Compass bank.  Worth the read.
• Key to Custom Media Is Not Being Stuck on One Channel: Interview with yours truly about focusing on a multi-channel strategy for your custom media.  Print, web, social media and measurement.

Spend some time and dig into these articles.  Extremely valuable.