About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing... how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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An Ad I Couldn’t Ignore – The Watch Avenue
This one made sense.
I was on NYtimes.com today and saw this Tissot watch keeping time for me. At first I thought it was a Tissot sponsorship integration, but later in the day, it was a different luxury watch keeping time. No, this ad was sponsored by The Watch Factory.
Intrigued, I checked out their site and came to their Watch Selector. Very helpful tool.
As the content guy, I can’t stand to admit that an ad got the best of me. If they only had more orange watches, I’d be sold.