An Ad I Couldn’t Ignore – The Watch Avenue

By Joe Pulizzi | Published: September 9, 2009

Tissot Most ads, I ignore.

This one made sense.

I was on NYtimes.com today and saw this Tissot watch keeping time for me.  At first I thought it was a Tissot sponsorship integration, but later in the day, it was a different luxury watch keeping time. No, this ad was sponsored by The Watch Factory.

Intrigued, I checked out their site and came to their Watch Selector.  Very helpful tool. 

As the content guy, I can’t stand to admit that an ad got the best of me. If they only had more orange watches, I’d be sold.


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One Comment

  1. Add Link
    Posted September 13, 2009 at 8:04 pm | Permalink

    Thanks for the suggestions, will check them out.

    Reply

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