We’re not in Kansas anymore, Toto.
Here’s an outstanding eBook from my friends at Story Worldwide entitled “Story Listening through Social Media”. If you were looking for some backup as to the importance of online listening with a purpose, and how it relates to telling your brand’s story, this is it. The folks at Story were nice enough to let me offer it to Junta42 readers without any gates or forms, so here it is for your downloading pleasure.
My takeaway – conversations are going on about your brand right now, whether you are a part of those conversations or not. Can you afford not to be? Then, if you do get involved, do you know what to say?
I’m big on one liners or phrases that are memorable and make a strong point. Here are the ones I pulled out of the eBook that made an impact on me.
- There’s a conversation going on right now about your brand. Are you a part of it?
- Today, every human being and every organization is (potentially) a global publisher.
- Individuals now have as much publishing power as big corporations. So big corporations are just one more voice among millions.
- Your brand perception is now in the hands of an army of strangers. Isn’t it time you got to know them?
- Now that consumers are talking to one another, traditional advertising is doomed. In a world where everything’s opt-in…Interruption generates hostility…And bad news travels very, very fast.
Also includes some great case studies from Kogi, Comcast and Dell.
3 Comments
The eBook is very well done. It does a good job categorizing the personalities that are discussing your brand on online communities.
Thanks Joe.
That’s a really interesting. These days social media is being used by so many companies to reach out to their target audiences.
http://blogs.position2.com/category/smm
I just revisited this ebook after about a year (hard drive filled, had to let some things go). It’s such a great view of how complex and still basic social media is.