First time I found Get Content Get Customers in a bookstore – Borders at the Newark Airport…sandwiched between Porter and Ramsey.
Picture #1 shows the actual position of the book when I arrived. Picture #2 shows the book as I left the bookstore. Amazing, isn't it?
Also, for all you Kindle fans, GCGC is now available on the Kindle and currently sits at #8 in the Direct Marketing category.
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
CMI teaches marketers how to own their media channels instead of having to rent them through advertising. We do this through events like Content Marketing World, media properties like Chief Content Officer magazine, and strategic consulting and research for some of the best known brands in the world.
7 Comments
Joe,
I’ve also found that bookstores can be a bit short-handed and may need some help with placement of soon-to-be bestsellers like Get Content Get Customers.
They can be thankful for voluteers like you–and me, for that matter.
Newt
At least your book has been placed in the right section! Don’t get me started with this one…
(I feel this should be a cowboy ballad backed with coyote howls and the crackling of a mesquite fire: The Lonesome Trail of a Dangburned Dummies Author.)
Jonathan…I feel your pain. As far as I can tell, no bookstores in Cleveland carry the book. You’d think that they’d supply books to the co-author’s home town.
You know what’s funny? Publishers will push books about innovative marketing processes — yet they themselves are determinedly stuck in business models that are practically ancient. Returns? What’s up with that? And why are they so committed to ink and paper, rather than selling the substance of their content (ideas, entertainment, art, etc.) through a variety of media?
I wonder that myself…although those business models won’t be around for very much longer.
I once worked as a marketing director for a publishing distribution company. Talk about an industry that has it backwards. I am glad to see this book found shelf space. I just hope the author of “Think India” does not see your before/after pics. LOL.
Kevin…good catch on “Think India”. I’m sure they won’t mind