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Content Marketing Gaining in Popularity

By Joe Pulizzi | Published: July 14, 2009

I had two phone calls this morning from colleagues that asked about the popularity of the term “content marketing“.

In looking at trend lines for “content marketing” on icerocket.com, the buzz over content marketing has doubled over the past two years.

From August to October, 2007, there were an average of 8.57 posts per day about content marketing, totaling 771 posts.

From April to July, 2009, there were an average of 15.59 posts per day about content marketing, totaling 1,403 total posts.

More people are talking about the importance of content marketing, which means that more people are starting to “get” it and spread the word.

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  • http://www.workingwithwords.blogspot.com John Ettorre

    That’s no doubt because A). like the phrase “inbound marketing” people tend to generally understand it instantly, and B). the larger web marketing trends put the wind at its back. But also of course because articulate proponents such as you have greatly helped to evangelize about its benefits.

  • http://www.kranzcom.com Jonathan Kranz

    Interesting, thanks Joe. Maybe we like “content marketing” because it’s the opposite of “empty messaging”? ;)

  • http://www.russhenneberry.com Russ Henneberry

    No doubt. I have been blogging about it since I found your book and blog. I guess I always believed in it but never had a name for it.

  • http://ideaLaunch.com Byron White

    Great stats Joe. The spotlight is on. But now it’s time for content marketing professionals to deliver more than just chatter about content marketing. That art of learning the wants and needs of customers needs to be explored in more detail. And the science of delivering content in a compelling, engaging way is at the early stage of development. Thanks for pushing us all along Joe. Keep up the great work. (Look forward to chatting with you on the phone today by the way ;-)

  • http://www.fminet.com Tom Smith

    I’ve been fortunate to work for a company that’s been generating content for the construction industry for 55 years. We have more than 500 articles and research reports on our site and leverage them liberally with the media, associations and influencers. Now we need to get up to speed on the social marketing end of things. Thanks for your insights.

  • http://www.oshyn.com kimberly mccabe

    It’s great that “content marketing” is a term gaining in popularity. My question is – as companies realize the value in generating great content: are they also taking a look at the systems they use to managing the content? Love Grey! I think its fantastic. Beyond the design of the website though – I’m curious about how they manage content? How do they update it? I’m really excited about the new online marketing systems that allow the business users to have more control over the content. I’m just wondering if this website is designed for agency “wow” or is giving those responsible for Grey’s website the opportunity to update that great content and track its effectiveness in an integrated fashion. Here’s what I mean http://www.oshyn.com/_bpost_4325/The_Next_Evolution_of_Web_Content_

  • http://www.oshyn.com kimberly mccabe

    whoops! looks like my URL got cut-off – let’s try a bit.ly! http://bit.ly/173RBK