Changes Coming at Junta42.com

Well my friends, after many months, the end is near. But with all website redesigns, it’s always the beginning.

We’ve been working on a new and improved version of Junta42 for quite some time now, which will launch later this week.

I thought it was important to give you a head’s up on this.  It’s also incredibly therapeutic for me to talk about it.

So, here is a short list of some of the changes you’ll see.

1. There is no more Junta42 Match (at least not the name).  From now on, our successful content marketing vendor-matching service will simply be called Junta42.Why make the change? We initially launched Junta42 as a content aggregation site for content marketing. In June, 2008 we launch the matching service. Instead of integrating the two, we pretty much launched Match as a separate site. We made that decision for a few reasons, none of which make any sense today.

   From all the feedback we received about why people may not have used the Junta42 Match service, most revolved around the fact that they didn’t know what Junta42 did or even how to find the service (perhaps you fall into that boat).

   So, when you see the new site (updated home page above), you’ll notice the focus on Junta42 as a custom content matching service. Done and done.

2. While it makes perfect sense to proceed with point one, I was frankly hesitant to do so considering we’d built up a wonderful content marketing community and we didn’t want to mess with our loyal readers and contributors (thanks by the way).Keeping the community functionality was essential. In fact, we’ve increased the functionality by adding in related articles and hopefully an easier category structure so you can find what you want faster. We also improved on the commenting interface so you can talk to each other more often (and to me).

   The Junta42 daily content and most popular articles will simply be found under the Community heading. We will never stop our own content marketing initiatives.

You’ll see lots of other small things, but the biggest changes are in the focus, design and usability.  A big thanks to our friends at Eat Media for that. Another thanks goes out to Bernie Borges and the team at Find and Convert for assisting with our SEO (if you need SEO or social media help, see Bernie.  He also writes a mean book!).

So, stay tuned later this week for the launch, as well as our latest Top 42 Content Marketing blogs list.

Looking forward to your feedback on the site.

Thanks,

Joe