Thanks Gary Vaynerchuk. In a few years this will be the norm, but right now most companies still don't get it. See more of Gary at this exclusive social media event.
About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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5 Comments
Most large companies have so many things in place that do not allow them to use a flip cam without approval.
Many online businesses are using press releases online to drive people to their site, so they do not care about your points.
However, I completely agree with you.
Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
http://www.twitter.com/drwright1
Gary (via Joe): right on! I particularly appreciate the analogies to communication within a relationship and even a marriage — if we are holistically aware of our partners (customers) and their corresponding needs, we should be more than able to anticipate potential bumps in the road. Proactive communication is rooted in solid communication strategy: understand your audience and ‘proact’ (not react)!
ContentKeith
Nutlug Content Marketing
keith@marketingcontentstrategy.com
Very Useful video!
I appreciate your valuable posting.
I agree with you 100%
Racheal Mack
http://www.imarketconsulting.com
imarketconsulting@gmail.com
Thanks for this video! I got into a whole bunch of Gary’s videos. He is awesome!