About Joe
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is founder of the Content Marketing Institute and SocialTract. This blog looks at the trends in content marketing, and how marketers can learn to think and act like publishers.
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Joe’s Books
Get Content Get Customers… the book that started the Content Marketing revolution. Learn how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.
Managing Content Marketing… how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization, whether you come from a small company or multi-billion dollar brand.
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The Collected Stories of Social Media
I picked this up from SlideShare by Seth Goldstein, CEO of SocialMedia.com. This is one of those presentations that just don't come around very often. If you have an executive that just doesn't get social media, show them this.
Favorite quote: "Social media is about enabling lots of little stories to be created by lots of different people at the same time."
Thanks Seth!