Five Content Marketing Ideas that Will Pay Dividends

Really cool eBook by Amplifier Content Marketing (full disclosure: Amplifier is a client of mine) called "Five Music Marketing Ideas that Could Pay Dividends Now".

Truthfully, the five ideas in this eBook could be applied to any industry, not just music.  Also includes some amazing examples and case studies.

The five ideas to seriously consider now for your brand (according to the eBook) include:

1. The Content Filter – Be the "editor" in a market and present people the best content in that market or that topic. Be the enabler of the information they are looking for.
2. The Microsite – Become the trusted expert on a particular niche topic (on a different URL than your company URL, i.e., Mercedes Benz Online Magazine).
3. The Magalog – Combine that outdated catalog with the compelling content of a magazine and give your customers something to really engage in.
4. The Digital Magazine – Go no further than checking out what KLM is doing with their digital magazine, iFly.
5. The Tweeter - Same concept as the "content filter" or "microsite" model…just distribute the content through Twitter.

Download the full PDF of the eBook here. Thanks to Glenn Sabin from Amplifier for putting this together.

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