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Two Presentations Worthy of the Digital Content Marketing Revolution

By Joe Pulizzi | Published: March 2, 2009

Found this video via @robertcollins on Twitter regarding SHIFT’s new digital content marketing practice. Worth the few minutes.

The New Digital Content Marketing from Bob Collins on Vimeo.

Prepare yourself for more of this to come. PR firms, agencies, publishers, direct marketers and SEO firms are all after the gold rush we call content. They are all starting to realize that none of the traditional marketing will work without content creation that people want to engage in.

There isn’t one company out there that is not trying to figure out how they can help their customers tell better stories. This is the world we live in now…and he who has the most engaging content will win.

Below is another presentation that I really liked from Bud Caddell (via Imagination) on how fan creation is the lifeblood for tomorrow’s businesses.  How do you create fans?  Create and share something remarkable. Most of the time…it’s content that does the trick.

The Fan Economy: Becoming Fan Focused

View more presentations from Bud Caddell. (tags: entourage hbo)

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  • http://www.imaginepub.com/marketingmatters/ Michelle O’Hagan

    Thanks for this Joe! I saw this on Twitter this morning and Bud’s piece last Friday. Content marketing is getting a LOT of traction on Twitter as more and more companies/agencies enter the space. I suspect many agencies that lack content experience will struggle, but this movement continues to prove the theory that giving your audience something they care about is the best way to build a relationship.

  • http://blog.junta42.com Joe Pulizzi

    Thanks Michelle…I agree with you…those agencies that don’t understand the content strategy process will struggle. It seems easy, but it’s actually quite a leap for traditional-minded companies (as you know).

  • http://www.pr-squared.com Todd Defren

    The fact that it may be a leap for traditional firms is fine by me! ;)
    Thanks for finding and using our video, Joe. You’re right that this is essentially about storytelling: but now the audience helps to tell the story.

  • http://blog.junta42.com Joe Pulizzi

    Ha…really cool stuff you’re doing Todd. Keep us posted over here at Junta42.
    Loved the video! I felt left out ;)

  • http://www.shiftcomm.com Bob Collins

    Joe – Thanks a ton for picking up the content creation service news from this morning and better yet – sharing the video with your community.
    It’s one of the reason I love video so much – if it’s fun, engaging and of value to your community – then it gets shared. It’s that the core of good marketing, creating something of value that people want to talk about and share with others.
    Michelle – alas you are correct. I feel there is more unlearning that needs to happen within some traditional firms than new learning – layered on top of old world thinking.
    Let us know if anyone is looking to create great new content to help tell – spread their story.
    ~Bob Collins
    @RobertCollins (Twitter)