An excellent report from Michael Stelzner on the state of social media marketing today. Michael received responses from over 900 marketers, and compiled this report that shows trends on social media in general, usage of Twitter, Facebook, LinkedIn and others.
A couple key statistics:
- 72% of marketers have either just started or have only been using social media for a few months.
- 64% of marketers spend five hours or more per week using social media.
- Advanced users of social media (more than two years) spend over 20 hours per week using social media (wow!).
- 50% of marketers state that social media generates qualified leads.
Great stuff Michael. Thanks!
2 Comments
Excellent!
Ruthie
http://Ruthietalk.ning.com
(my social media site!)
relevant post with the time as content marketing is slowly growing